Essential Influencer Marketing Strategies Cannabis Brands Should Prioritize January 30, 2024 Susan Gunelius Marketing 0 Comments Influencer marketing works, and for cannabis brands, it’s an essential marketing investment. Word-of-mouth marketing has always been powerful, so it makes sense that consumers listen to the advice and insights shared by the influencers they trust. Trust is the key… Read More→
How Evolving Influencer Marketing Affects Cannabis Brand Strategies April 25, 2023 Susan Gunelius Marketing 0 Comments Influencer marketing is one of the top digital marketing opportunities for brands today. If you’re following the laws related to influencer marketing and cannabis marketing, working with influencers is an excellent way to boost brand awareness, word-of-mouth marketing, sales, and… Read More→
Influencer Marketing in the Cannabis Industry – Follow the FTC Guidelines August 11, 2020 Susan Gunelius Marketing, News & Insights 0 Comments Influencer marketing is one of the most effective ways for cannabis businesses and cannabis-related businesses to get their brands in front of consumers, but like most marketing tactics, there are rules to follow when you invest in influencer marketing. Most… Read More→
Cannabis + Influencer Marketing is it a Fit? June 18, 2018 Celeste Miranda Marketing 1 Comment What is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to… Read More→