By Mike Luce As anyone who has cared for an ailing or distressed pet can attest, we would do anything for our four-legged (or two-legged, or even no-legged) friends. Unconditional love even extends to those creatures who seem to exist solely to torture us. Small wonder then that we spend upwards of $70 billion annually […]
High Yield Insights
Understanding Potential CBD Users; Drivers to Adoption
In recent weeks, this space has seen several contributions from High Yield Insights to the ongoing conversation in the industry on cannabidiol. Dating back to a high-level review of the CBD consumer in July 2018, our approach has to evaluate the opportunities and challenges ahead for CBD through the lens of consumer insights. Most recently, […]
Consumer Trust In Information On CBD
When we collected feedback on purchase drivers from medical and adult use cannabis consumers in 2018, we noted some intuitive and not-so-obvious patterns. Those who think of cannabis as a wellness solution were much more likely to check CBD contents, for example. (Incidentally, the reverse wasn’t true. THC content topped the list of purchase drivers […]
The Convergence of CBD Consumers and Omnichannel Strategies
As the pages of the CBE Week and CBE Policy & Legal e-newsletters have made clear in recent weeks, there is a rush to enter and expand into the CBD market and reach its existing and potential consumers. Cannabis companies cultivating and manufacturing products with THC and CBD, dispensaries and others are all eyeing CBD […]
What Year Is It: Dealing With The Latest Scare Tactics
The cannabis industry wrapped up 2018 in a celebratory mood. Legalization and decriminalization advanced in states across the country. Election outcomes for state, gubernatorial, and Congressional offices mirrored the widespread and growing public support for cannabis. Against this backdrop, the latest attack from critics of cannabis is that much more jarring. Having lost at the […]
2019 Trend Predictions From The Outside In
Tis the season again. No, not Danksgiving, Hanukkah, Christmas-light-untangling*, or any other holiday traditions. Trend predictions – issued from all corners – mark the end of the calendar as well. From toys, to fashion, to paint colors, forecasts of hot trends plenty of play this time of year. In the cannabis industry, much of the discussion […]
Will Dispensaries Take the Lead in 2019?
Last week’s MJBizCon show’s attendance numbers prove it; there has never been more interest in the cannabis market than there is at this moment. And with new states and markets coming online soon, in various permutations of legality, a cannabis-hostile U.S. Attorney General ousted, and increased favorable press coverage around all things CBD, it’s clear […]
A Healthy Upside for Topicals
Cannabis-infused balms, lotions, and oils are reaching an increasingly diverse audience. While we all refer to the category broadly as “topicals”, innovations in formulation, application, and delivery have resulted in an interesting array of products available to consumers. For example, THC-free topicals can be found in CBD stores, and dispensaries offer a range of formulations, […]
The Learning Curve Exchange Rate: Canada, Cannabis and Commercialization
The visuals of this week are striking. The midnight store openings. The long queues wrapping around city blocks. And the maple leaf replaced by the marijuana leaf on the national flag. Canada’s first few days of recreational legalization have gone relatively hiccup free for such a large-scale legalization, and response appears to be mostly positive. […]
Beyond The Brownie: A Growth Strategy for Edibles
The cannabis industry knows many of the challenges facing the edibles category well. In no particular order, edible brands confront issues with onset time, taste, dosage, and a reliable, consistent experience. That’s not an exhaustive list and won’t come as new news. Some manufacturers have cleared one or more hurdles. Brands like Kiva have led […]
Boomers Pose Unique Challenge To Dispensary Operators
“The staff has been most important in walking me through the decision-making and purchasing process. Today’s marijuana and it’s methods of use is so different; I find myself knowing basically nothing about it.” – Male 65+, Seattle, WA That is a verbatim quote from a participant in our 2018 study on consumers who use cannabis […]
Poised for big growth, is cannabis ready?
Things are moving quickly: in the next six weeks voters in multiples states will determine adult use legalization, a few very red states will consider medical marijuana initiatives; and then there are the pro-legalization candidates for governors in numerous states who will continue to drive toward the end of prohibition. Added to that are major […]
High Yield Insights Study Finds Many Cannabis Users Can’t Identify A Favorite Strain
PRESS RELEASE Nearly half of smoking and vaping users can’t name a favorite or have no preference Chicago—Despite a majority of consumers (64%) reporting that cannabis strains are important in their purchase decisions, nearly half (45%) can’t name their preferred strain or express no preference as revealed in a new study. The data, published by […]
When Just One More Is Too Many
Picture yourself standing in your local grocer’s pasta aisle: Behind you, all manner of oils: vegetable, canola, grapeseed, sesame, and peanut. Row after row of olive oils, including extra virgin, cold-pressed, Greek and Italian. You flirted with the idea of picking up a fancy olive oil for tonight’s salad but chose to focus your attention […]
Who Do They Think You Are? Building Your Cannabis Brand
Without giving it more than a second, answer this question: What is your favorite brand? For many of you, a few recognizable names are coming to the fore: Apple, Amazon, Tesla, Patagonia. Whatever company that you thought of, chances are images of the company also populated your thoughts—almost assuredly their logos and their products. But […]
Edibles Growth Exploding, Attracting the Curious and Bringing Customers Back To Cannabis
PRESS RELEASE 41% reported using more edibles post-legalization; Two-thirds of customers cite flavor as key to purchase decision Chicago—A ground-breaking study on edible and infused cannabis reveals the key drivers in customer purchase decisions for this fast-growing category, with product form – such as gummies, brownies, chocolates or cookies – and the need for high-touch […]
CBD: Don’t Wait For Direction, Move Forward
With a double-digit annual growth rate and products available nation-wide, cannabidiol (CBD) presents the cannabis industry with an opening to mainstream consumers and distribution channels, especially nonpsychoactive CBD derived from hemp. With a broad variety of health claims, CBD products give the industry access to a cross-section of consumers using prescription medications and shopping for […]
Understanding the Customer Journey with Edibles
Edibles continue to garner attention and headlines in cannabis. And with good reason. Edibles have emerged as one of the fastest growing product categories in sales and consumer adoption. In a recent proprietary study by High Yield Insights on cannabis consumer attitudes and behavior, 41% of current users in adult use states reported using more […]
