This article explores the impact that the pandemic has had on men in particular and what that might mean for the CBD industry. In September and October 2020, High Yield Insights ran a national study on consumer lifestyles, the impact of Covid-19, and an in-depth questionnaire on CBD usage. Nearly 13,500 men aged 21+ in […]
High Yield Insights
CBD Brands Entering Exercise Recovery
The health and wellness industry continues to boom in the US which is reported to have the most health and wellness clubs in the world. Industry revenue is currently valued at some US$35 billion and enjoying growth of more than 8%. The products that support this industry are also hugely valuable with sports drinks now […]
How cannabis has mainstream sleep aids counting sheep
2021 threatens to deliver another year of turmoil, characterized by further lockdowns, social distancing, and an ongoing threat to health, daily routines, and financial security on a global scale – any one of which would be ample cause to lose sleep. Dubbed by some as ‘Coronasomnia’, observers have found evidence of sleep disorders occurring around […]
What role can CBD play in alleviating America’s mental health epidemic?
Within hours of the Inauguration Day ceremonies, the National Alliance on Mental Illness (NAMI) issued a press release calling for the Biden administration to help Americans struggling with mental health exacerbated or brought on by pandemic. In NAMI’s words, the pandemic has brought about a surge in “mental health, substance abuse, and suicide challenges”. Recently […]
Pandemic sees 9 million new users join the US CBD market
The latest consumer research from High Yield Insights has found that almost one in four CBD users entered the category in the last 6 months. This is equivalent to 9 million new users. In addition, more than one in three longer-term CBD users (an estimated 13.4 million adults) tried at least one new product format […]
Study finds new generation of consumers turning to CBD beverages during pandemic
PRESS RELEASE Forty percent of users see CBD drinks as a healthier alternative to alcohol, only 20% prefer social aspect of alcohol; 50% reducing sleep aids, pain relievers Chicago – A diverse group of younger and more affluent consumers are beginning to prefer CBD beverages for socializing and on-the-go relief of anxiety, insomnia, and depression, […]
Big brands and ‘For You’ to woo new CBD consumers
Research conducted by High Yield Insights between September and October 2020 found that 33% of Americans are interested in trying hemp-derived CBD and a further 7% have never heard about it but would like to learn more. High Yield Insights has identified two key market developments that could attract new users to the burgeoning CBD […]
Anticipating the Holiday Season for Cannabis
Taking a page from the e-commerce giant Alibaba, which runs massive sales annually on November 11 (or 11.11) for the unofficial Chinese shopping holiday Singles’ Day, the rewards app Shopkick recently announced a new “10.10 Shopping Festival”. Consumers buying from direct-to-consumer and retail brands through the Shopkick app collect rewards points in the form of […]
Half of Cannabis Executives Slash Revenue Forecasts Due to Coronavirus, Reallocating Marketing Budgets to Digital Media and Virtual Events
New study quantifies the impact of COVID-19, with 56% of executives moving marketing spend to online events and digital media and 39% planning to scale-back staffing. Cannabis executives report slashing budgets and significant disruption to suppliers and services during the COVID-19 crisis, according to a new report published by Cannabis Business Executive (CBE) and cannabis […]
Curating Consumer Insights for the Cannabis Industry
Amid the COVID-19 pandemic and the rising wave of mass demonstrations sparked by the tragic death of George Floyd, we felt it most appropriate to provide some broader perspectives on the latest consumer thinking during this chaotic time. To that end, we have looked beyond our latest analyses and that of our peers in the […]
