While the industry continues to weigh the impact of the latest shake-up by the FDA, potential adopters of CBD among non-users continue to eye the growing multitude of cannabidiol-infused products with interest and trepidation. For example, the warning letters issued in late November caused a stir in the industry – and may have had a […]
High Yield Insights
Update From Illinois
Those watching this space have seen commentary from High Yield about adult use legalization in emerging states such as Illinois. Having a presence in multiple markets across the country gives us a first-hand view into both mature markets and emerging markets like the Land of Lincoln. As Illinois became the first state to legalize adult […]
How Relevant Are Food Trends to Edibles?
Every year starting around Thanksgiving and stretching into January, predictions about the biggest trends for the New Year command headlines. Trend-spotters clamor for attention by declaring The Next Big Thing, be it augmented reality, urban agriculture, “cancel culture”, or mango lassi. This relates to a timely question for cannabis professionals: where should thought leaders look […]
Legalization looms in Illinois
As the Land of Lincoln poises for adult use legalization in mere weeks, emotions range from excitement to anxiety to frustration. The resulting public relations between the industry, state and local governments, interested consumers, and existing medical patients has turned into a murky quagmire. Regarding the latter, Illinois has never had a robust medical program. […]
Does anyone want cannabis mocktails?
Infused beverages – “drinkables” – make up a small slice of the market today but are among the categories expected to grow by leaps and bounds in the near future. Solving the ‘salad dressing’ effect has led to beverages that are palatable and effective. Innovators have pushed the possibilities of cannabis drinks as a novel […]
Data Points to CBD as Mental Health Treatment
In numerous studies, consumers report using cannabidiol as a palliative treatment for the symptoms of mental and emotional health issues. Consumers dealing with challenges such as anxiety, depression, and sleeplessness turn to CBD as a supplement if not outright substitute to over-the-counter products and prescription medications. My firm found similar results as our peers when […]
Closing the Gaps In CBD Products: Where to Focus On Consumer Understanding
Too many consumers, including those using CBD today, poorly grasp the nature of CBD, lack any precise understanding of how CBD works and what it does, and express significant concerns about safety.
Reacting to “Vape Lung”
For CBE contributors often appearing under ‘Advertising, Marketing, & PR’ covering any topic other than the outbreak of vaping-related sickness nationwide would be tone deaf. The issue has demanded attention from the industry for some time but developments continue to unfold, some as recent as Monday of this week. We have surveyed the landscape of […]
Will consumers accept CBD at grocery stores?
CBD consumers buy from a wide range of online and brick-and-mortar stores. To date, consumers have been shopping brand websites (31%), online retailers (24%), and natural foods stores (21%), plus cannabis dispensaries (31%). But we’ve reached a pivot point. Many convenience stores have embraced CBD and, thanks to the misadventures of Curaleaf with the FDA, […]
Cheers to Growth: The CBD Beverage Opportunity
As we round our way into the remaining weeks of summer, with rising temperatures and dew points still expected for many across the country, it’s a good time to revisit a cannabis format that is typically overlooked in the edibles category: beverages. Specifically, non-alcoholic beverages infused with THC or CBD or both. When we looked […]
