High Yield Insights Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

Cultivating Conscious Consumption

Righting the wrongs of the war on drugs forms a key plank in the platform to legalize cannabis. Through social equity provisions and other efforts, nearly every legal program aims to create opportunities for minority business owners and entrepreneurs. Yet…

Players In the Prairie State

The Illinois cannabis market is booming. Adult-use sales alone have exceeded $100M for six months running, and no doubt September will follow as both July and August topped $120M in sales. The state will eventually fix the many problems snarling…

What Cannabis Brands Can Learn From The Playskool Kitchen

On a recent trip to visit family, my mother-in-law dusted off (literally) some classic toys from storage. How she still had a trove of gently used toys from the ‘70s and ‘80s is something of a mystery. Apparently, she had…

CBD “Newbies” of Yesterday and Today

Consumers new to CBD look much like new consumers in many markets: low brand loyalty, sensitivity to price, and likely to try but not repeat. As High Yield details in the recent New CBD Consumer report, "Newbies" are bridging the…

One Of These Things Is Not Like The Other: Disillusioned Consumers and Niche Opportunities

March 30, 2021
Mike Luce
Marketing
0 Comments

Early in the CBD boom, the cannabinoid could be found in anything. Store-bought infused guacamole might have been the most egregious example of stretching the potential of CBD until it breaks. That said, the proliferation of DIY guacamole recipes made…

Consequences of COVID: Severe Stress Rises Among Men

This article explores the impact that the pandemic has had on men in particular and what that might mean for the CBD industry. In September and October 2020, High Yield Insights ran a national study on consumer lifestyles, the impact…

CBD Brands Entering Exercise Recovery

The health and wellness industry continues to boom in the US which is reported to have the most health and wellness clubs in the world. Industry revenue is currently valued at some US$35 billion and enjoying growth of more than…

How cannabis has mainstream sleep aids counting sheep

February 2, 2021
Mike Luce
Marketing
0 Comments

2021 threatens to deliver another year of turmoil, characterized by further lockdowns, social distancing, and an ongoing threat to health, daily routines, and financial security on a global scale – any one of which would be ample cause to lose…

What role can CBD play in alleviating America’s mental health epidemic?

Within hours of the Inauguration Day ceremonies, the National Alliance on Mental Illness (NAMI) issued a press release calling for the Biden administration to help Americans struggling with mental health exacerbated or brought on by pandemic. In NAMI’s words, the…

Pandemic sees 9 million new users join the US CBD market

The latest consumer research from High Yield Insights has found that almost one in four CBD users entered the category in the last 6 months. This is equivalent to 9 million new users. In addition, more than one in three…

Study finds new generation of consumers turning to CBD beverages during pandemic

PRESS RELEASE Forty percent of users see CBD drinks as a healthier alternative to alcohol, only 20% prefer social aspect of alcohol; 50% reducing sleep aids, pain relievers Chicago – A diverse group of younger and more affluent consumers are…

Big brands and ‘For You’ to woo new CBD consumers

Research conducted by High Yield Insights between September and October 2020 found that 33% of Americans are interested in trying hemp-derived CBD and a further 7% have never heard about it but would like to learn more. High Yield Insights…

Anticipating the Holiday Season for Cannabis

October 6, 2020
Mike Luce
Marketing
0 Comments

Taking a page from the e-commerce giant Alibaba, which runs massive sales annually on November 11 (or 11.11) for the unofficial Chinese shopping holiday Singles’ Day, the rewards app Shopkick recently announced a new “10.10 Shopping Festival”. Consumers buying from…

Half of Cannabis Executives Slash Revenue Forecasts Due to Coronavirus, Reallocating Marketing Budgets to Digital Media and Virtual Events

New study quantifies the impact of COVID-19, with 56% of executives moving marketing spend to online events and digital media and 39% planning to scale-back staffing. Cannabis executives report slashing budgets and significant disruption to suppliers and services during the…

Curating Consumer Insights for the Cannabis Industry

Amid the COVID-19 pandemic and the rising wave of mass demonstrations sparked by the tragic death of George Floyd, we felt it most appropriate to provide some broader perspectives on the latest consumer thinking during this chaotic time. To that…