Those watching this space have seen commentary from High Yield about adult use legalization in emerging states such as Illinois. Having a presence in multiple markets across the country gives us a first-hand view into both mature markets and emerging markets like the Land of Lincoln. As Illinois became the first state to legalize adult […]
High Yield Insights
How Relevant Are Food Trends to Edibles?
Every year starting around Thanksgiving and stretching into January, predictions about the biggest trends for the New Year command headlines. Trend-spotters clamor for attention by declaring The Next Big Thing, be it augmented reality, urban agriculture, “cancel culture”, or mango lassi. This relates to a timely question for cannabis professionals: where should thought leaders look […]
Legalization looms in Illinois
As the Land of Lincoln poises for adult use legalization in mere weeks, emotions range from excitement to anxiety to frustration. The resulting public relations between the industry, state and local governments, interested consumers, and existing medical patients has turned into a murky quagmire. Regarding the latter, Illinois has never had a robust medical program. […]
Does anyone want cannabis mocktails?
Infused beverages – “drinkables” – make up a small slice of the market today but are among the categories expected to grow by leaps and bounds in the near future. Solving the ‘salad dressing’ effect has led to beverages that are palatable and effective. Innovators have pushed the possibilities of cannabis drinks as a novel […]
Data Points to CBD as Mental Health Treatment
In numerous studies, consumers report using cannabidiol as a palliative treatment for the symptoms of mental and emotional health issues. Consumers dealing with challenges such as anxiety, depression, and sleeplessness turn to CBD as a supplement if not outright substitute to over-the-counter products and prescription medications. My firm found similar results as our peers when […]
Closing the Gaps In CBD Products: Where to Focus On Consumer Understanding
Too many consumers, including those using CBD today, poorly grasp the nature of CBD, lack any precise understanding of how CBD works and what it does, and express significant concerns about safety.
Reacting to “Vape Lung”
For CBE contributors often appearing under ‘Advertising, Marketing, & PR’ covering any topic other than the outbreak of vaping-related sickness nationwide would be tone deaf. The issue has demanded attention from the industry for some time but developments continue to unfold, some as recent as Monday of this week. We have surveyed the landscape of […]
Will consumers accept CBD at grocery stores?
CBD consumers buy from a wide range of online and brick-and-mortar stores. To date, consumers have been shopping brand websites (31%), online retailers (24%), and natural foods stores (21%), plus cannabis dispensaries (31%). But we’ve reached a pivot point. Many convenience stores have embraced CBD and, thanks to the misadventures of Curaleaf with the FDA, […]
Cheers to Growth: The CBD Beverage Opportunity
As we round our way into the remaining weeks of summer, with rising temperatures and dew points still expected for many across the country, it’s a good time to revisit a cannabis format that is typically overlooked in the edibles category: beverages. Specifically, non-alcoholic beverages infused with THC or CBD or both. When we looked […]
Building With, Not From, Medical Markets
We interrupt your normal feed of CBD-related content to discuss the future of adult-use cannabis states. Notably, with Illinois’s cannabis legalization signed into law and the market set to open in early 2020, it’s a good time to take stock how consumer behavior will shift in that market, as well as other medical markets that […]
An Understanding for New Entrants: The CBD Consumer Is Not Homogenous
When we speak with cannabis users, we like to dig a bit deeper beyond favored strains, go-to brands, and such. So when we polled 1500 CBD consumers, we were interested to find out much more than their thoughts on CBD. We wanted to know – beyond being a “CBD consumer” (at least for our April […]
Setting Standards: The FDA and CBD Future State
When the Food and Drug Administration (FDA) finally held its first public hearing on CBD at the end of May, the focus seemed off. It was at times a “get your popcorn ready” hearing when lawyers promised new future lawsuits, while sobering at others when hearing from people whose lives have been greatly improved by […]
Why is CBD on Shelf at Big Box Stores?
With GNC joining the ranks of mainstream big box stores carrying some type of CBD product (along with other major players in the drug channel like CVS and Walgreens), as if you needed any further evidence to believe, the rush is officially ‘on’ for products containing CBD in the mass market. Where CBD shoppers are […]
CBD’s National Rollout Requires Execution, Not Just Excitement
With CVS, Walgreens and Rite-Aid all moving in lock step with CBD products, general retailers are now required to develop their own CBD related strategies. Such was the focus at last week’s CBD and the Future of Cannabis conference, where convenience store operators learned more about the opportunities with CBD. And for a group that […]
Infographic: Current and Potential CBD Consumers
As has been well documented in these pages, when the 2018 Farm Bill was signed in December 2018, it marked a turning point for cannabis in general and CBD specifically. We were interested in knowing the consumer’s perspective on CBD now that it had achieved a new level of quasi-legal status. In January, High Yield […]
Pet Owners Embracing the Potential of CBD
By Mike Luce As anyone who has cared for an ailing or distressed pet can attest, we would do anything for our four-legged (or two-legged, or even no-legged) friends. Unconditional love even extends to those creatures who seem to exist solely to torture us. Small wonder then that we spend upwards of $70 billion annually […]
Understanding Potential CBD Users; Drivers to Adoption
In recent weeks, this space has seen several contributions from High Yield Insights to the ongoing conversation in the industry on cannabidiol. Dating back to a high-level review of the CBD consumer in July 2018, our approach has to evaluate the opportunities and challenges ahead for CBD through the lens of consumer insights. Most recently, […]
Consumer Trust In Information On CBD
When we collected feedback on purchase drivers from medical and adult use cannabis consumers in 2018, we noted some intuitive and not-so-obvious patterns. Those who think of cannabis as a wellness solution were much more likely to check CBD contents, for example. (Incidentally, the reverse wasn’t true. THC content topped the list of purchase drivers […]
