Anticipating the Holiday Season for Cannabis October 6, 2020 Mike Luce Marketing 0 Comments Taking a page from the e-commerce giant Alibaba, which runs massive sales annually on November 11 (or 11.11) for the unofficial Chinese shopping holiday Singles’ Day, the rewards app Shopkick recently announced a new “10.10 Shopping Festival”. Consumers buying from… Read More→
Half of Cannabis Executives Slash Revenue Forecasts Due to Coronavirus, Reallocating Marketing Budgets to Digital Media and Virtual Events June 30, 2020 Rob Meagher Coronavirus, Marketing, Spotlight 0 Comments New study quantifies the impact of COVID-19, with 56% of executives moving marketing spend to online events and digital media and 39% planning to scale-back staffing. Cannabis executives report slashing budgets and significant disruption to suppliers and services during the… Read More→
How Well Do You Know Your Numbers? Starting 2017 Off Right January 16, 2017 Simone Cimiluca Radzins Best Practices 0 Comments By Simone Cimiluca-Radzins As many business owners scramble to get their 2016 financials in shape as part of the annual tax and 280E process, very few are working on their 2017 budget. Just as we do in our personal life,… Read More→