There are so many good reasons to add email marketing to your cannabis business communication mix. Let’s take a closer look. In 2016, there were 2.6 billion people using email and its expected that by 2020 email users will top 3 billion. Almost half of the people in the world use email to communicate—and you […]
Marijuana education or illegal drug-selling? Instagram’s not sure.
By the time they opened this spring, the founders of the Peake Releaf medical cannabis shop in Rockville had already created a social media following. They knew that promoting cannabis on Instagram — often the platform of choice in the marijuana industry — can help build a customer base. But it also can be tricky […]
Social Media in the Cannabis Space: Why Brands Can’t Give Up
By Amber Mayo We’ve all seen more than our fair share of cannabis brands and store accounts get ignominiously pulled down for no apparent reason. This issue is rearing its ugly head up again these days with Facebook shadow banning and Instagram accounts disappearing. With all this drama, we hear a lot of people swear […]
Even where it’s legal to sell marijuana, it’s hard to advertise it
As the cannabis industry grows, generating an estimated $10 billion in annual sales, states are increasingly approving medical marijuana programs and passing adult-use laws. But for marketing agencies, marijuana dispensaries and cannabis brands, advertising the pot brings its own hurdles. Online platforms with prime advertising space like Facebook and Google do not allow drug, or drug-related promotions […]
Facebook’s New Algorithm Will Affect Its Remaining Cannabis Companies
Last week, Mark Zuckerberg announced a major overhaul of Facebook’s News Feed algorithm that would prioritize “meaningful social interactions” over “relevant content”. The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed “public content”, in favor of content produced by a user’s friends and family. Zuckerberg wrote […]
The Legal Implications Of Advertising Cannabis Across Different Media
Placing and accepting advertisements for cannabis products is complicated. There are different legal concerns at the federal and state levels, and different considerations for advertisements in print, broadcast, internet and other media. Federal Law No matter what laws apply at the state level, federal law cannot be ignored. Over forty years ago, the United States […]
How to Cultivate Loyal Facebook Fans for Your Cannabis Business
By Celeste Miranda Without a community, all you have is a space on the Internet. The days are no longer when you post to a blog and get 150 comments. Communities are no longer as visible or close, having given way too many social platforms in existence. Conversations that were in blogs have been driven […]
So Where Does Facebook Stand on Marijuana? It’s Hard to Tell
On the one hand, it says it doesn’t want to promote drug use and bans what it believes is content that approves of marijuana use, like pictures of people smoking pot. On the other hand, it sometimes allow cannabis-related companies to promote their businesses. Then Facebook reverses course and censors journalism about cannabis. The logic that a […]
