With so many advertising and marketing opportunities unavailable to cannabis and cannabis-related businesses, email marketing has taken center stage as one of the most effective ways to generate leads, nurture them through the buyer journey, and convert them into sales and loyal customers. However, you need a list of people to email in order for […]
email marketing
Email Marketing Laws Cannabis Businesses Should Never Break
Businesses in most industries have easy access to highly effective marketing tools like Facebook advertising and Google AdWords, but businesses operating in the cannabis industry are banned from those affordable ways to connect with their target audiences. With so many marketing tactics unavailable to cannabis businesses, email marketing is critical to the success and growth […]
How to Grow Your Cannabis Business One E-Mail at a Time
There are so many good reasons to add email marketing to your cannabis business communication mix. Let’s take a closer look. In 2016, there were 2.6 billion people using email and its expected that by 2020 email users will top 3 billion. Almost half of the people in the world use email to communicate—and you […]
Avoid These Social Media Missteps to Ensure Cannabusiness Success
By Alexa Divett Most cannabusiness owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy. However, you may not realize that if you are using social media incorrectly you could actually be damaging your brand and your reputation as a leader in the industry. Here are […]
Want to Email Market Effectively? You Have To Stop Being Spammer
Spam and bulk emailing have become a real problem for the Cannabis Industry. Not a day goes by where I don’t receive an unsolicited email from a cannabusiness owner or employee looking to sell me something or provide me with some kind of service. Whether cannabusiness owners are buying email lists, lifting emails from seed-to-sale […]
