New Email Marketing Rules from Google: What Cannabis Businesses Should Do Now March 7, 2024 Susan Gunelius Marketing 0 Comments By Susan Gunelius Google rolled out new email marketing rules designed to keep unwanted bulk email messages out of users’ Gmail inboxes. Cannabis businesses that don’t comply will see their rejection rate skyrocket and their deliverability plummet. In other words,… Read More→
5 Email Marketing Metrics Cannabis Brands Should Track to Improve Performance October 30, 2023 Susan Gunelius Marketing 0 Comments There are many more key performance indicators (KPIs) to track when it comes to email marketing than conversions. In fact, if you’re only tracking conversions, you’ll never truly know what is and isn’t working in your strategy, and you’ll never… Read More→
5 Freebies to Build Your Cannabis Brand’s B2B Email Marketing List September 26, 2023 Susan Gunelius Marketing, Spotlight 0 Comments A proven method for cannabis brands to build their business-to-business (B2B) email marketing lists is to offer something for free. This type of freebie is referred to as a lead magnet. The goal is to offer a freebie that attracts… Read More→
How to Add Interactive Content to Your Email Marketing Campaigns and Improve Results June 19, 2023 Susan Gunelius Marketing 1 Comment By Susan Gunelius For cannabis brands, email marketing is essential, but it’s hard to stand out in the inbox when so many other B2C and B2B cannabis companies are investing large amounts of time, resources, and money into email marketing.… Read More→
springbig: From Yogurt and Pizza Digital Punch to Cannabis CRM Platform November 3, 2022 Brian MacIver Ancillary Businesses, Marketing, News & Insights, Science and Technology 0 Comments When cannabis customer relationship management (CRM) software company springbig went public this past June, CEO Jeffrey Harris noted in a press release how the move would help “accelerate our growth strategy as a newly public company.” Accelerating an already rapidly… Read More→
Email Marketing Design Trends Help Cannabis Brands Stand out in Inboxes May 25, 2022 Susan Gunelius Marketing 1 Comment Email marketing is one of a few marketing channels that are wide open for cannabis brands to generate leads and connect with consumers (both B2C and B2B) across the entire customer journey. However, people’s inboxes are cluttered these days, and… Read More→
State of SEO, Email and Content Marketing in 2021 July 19, 2021 Susan Gunelius Marketing, News & Insights 0 Comments What’s hot in SEO, email, and content marketing in 2021? Where are companies investing their marketing budgets? HubSpot surveyed 1,500 marketers and released the insights in its State of Marketing 2021 report. The good news for the cannabis industry is… Read More→
How to Use Lead Magnets to Grow Your Cannabis Business November 30, 2020 Susan Gunelius Marketing, News & Insights 0 Comments With so many advertising and marketing opportunities unavailable to cannabis and cannabis-related businesses, email marketing has taken center stage as one of the most effective ways to generate leads, nurture them through the buyer journey, and convert them into sales… Read More→
Email Marketing Laws Cannabis Businesses Should Never Break September 2, 2019 Susan Gunelius Marketing 0 Comments Businesses in most industries have easy access to highly effective marketing tools like Facebook advertising and Google AdWords, but businesses operating in the cannabis industry are banned from those affordable ways to connect with their target audiences. With so many… Read More→
How to Grow Your Cannabis Business One E-Mail at a Time January 30, 2019 Roberta King Marketing 0 Comments There are so many good reasons to add email marketing to your cannabis business communication mix. Let’s take a closer look. In 2016, there were 2.6 billion people using email and its expected that by 2020 email users will top… Read More→
Avoid These Social Media Missteps to Ensure Cannabusiness Success October 5, 2015 Alexa Divett Marketing 0 Comments By Alexa Divett Most cannabusiness owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy. However, you may not realize that if you are using social media incorrectly you could actually… Read More→
Want to Email Market Effectively? You Have To Stop Being Spammer September 14, 2015 Alexa Divett Marketing 1 Comment Spam and bulk emailing have become a real problem for the Cannabis Industry. Not a day goes by where I don’t receive an unsolicited email from a cannabusiness owner or employee looking to sell me something or provide me with… Read More→