Understanding the Customer Journey with Edibles July 1, 2018 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments Edibles continue to garner attention and headlines in cannabis. And with good reason. Edibles have emerged as one of the fastest growing product categories in sales and consumer adoption. In a recent proprietary study by High Yield Insights on cannabis… Read More→
Candy Sweetens Cannabis Edibles Market June 25, 2018 Doug Brown Processing 0 Comments Candy rules the edibles market, and it always has. But within the candy category, which includes gummies, mints, hard candy, caramels and more, trends diverge between states according to data from cannabis market research firm BDS Analytics. But one candy,… Read More→
Bakeries Still Baking For Getting Baked June 11, 2018 Doug Brown Processing 0 Comments Cannabis enthusiasts who prefer eating to smoking their weed have many choices now. But it wasn’t long ago that, for the most part, they had to make their own munchies-slayers. Prior to legalization, that meant crafting a homemade butter or… Read More→
Retail Oregon Prices Not Tracking Wholesale Drop June 5, 2018 Doug Brown Cultivation 2 Comments The news of the spring out of Oregon has been the plummeting of wholesale cannabis prices. Since just October of last year, according to some reports, wholesale prices have dropped by 40 percent. Oregon cannabis consumers do, indeed, have reason… Read More→
Prices Swing — And Some Prices Are Better Than Others May 2, 2018 Doug Brown Processing 0 Comments Savvy dispensary owners, manufacturers and consumers anticipated significant price variation in the months following California’s launch into recreational marijuana. Most people expected prices to rise, and they did, for nearly everything sold through a dispensary. The rise of prices across… Read More→
High-CBD Edibles Juicing Growth in CO, OR April 23, 2018 Doug Brown Processing 0 Comments The cannabinoid CBD garners increasingly more national attention with every passing quarter, as products land on mainstream (as opposed to licensed dispensary) store shelves, people buy the products online and the press devotes more coverage to the ins and outs… Read More→
Negative Growth in Cannabis? It Happens. April 16, 2018 Doug Brown Cultivation 0 Comments Sales of most legal cannabis products continues to accelerate at rates unheard of in established industries. As a result, interrogating the sales data tends to be an exercise in enthusiasm amplification — so many strong product categories, so many booming… Read More→
Thinking 4/20 is Meh? Think Again — It’s Massive April 10, 2018 Doug Brown News & Insights 0 Comments Marijuana’s big holiday, 4/20, is a huge day for cannabis sales. In fact, it’s the biggest one-day event of the year for the industry — last year between Colorado, Washington, Oregon and California 4/20, which fell on a Thursday, led… Read More→
California Sales Ignite in February, As Vapes, Edibles Keep on Burning April 2, 2018 Doug Brown Cultivation 0 Comments During just the first two months of recreational cannabis in California, sales for all types of cannabis products in the state expanded rapidly, a development probably connected in part to more dispensaries receiving sales licenses. But increased consumer demand, too,… Read More→
Gummy Mania Roots Even Deeper in California March 26, 2018 Doug Brown Processing 0 Comments Like all states with legal marijuana sales, California consumers betray quirks when it comes to cannabis edibles. For example, their love for baked goods like brownies and cookies stood apart long before the pivot to recreational sales in January, especially… Read More→
Truffle Hunting in Colorado and Oregon March 19, 2018 Doug Brown Processing 0 Comments Opportunities sprout like weeds across the cannabis edibles landscape. But dead-ends, while not as prolific, also lurk in corners of the edibles world. And what stands as a tantalizing route towards success in one state sometimes appears forbidding in others.… Read More→
Brand Competition For Edibles Products Fizzy For 2017 March 1, 2018 Doug Brown Processing 0 Comments Edibles Sales Strong for 2017, But Growth Declined Colorado’s edibles market hit $227.5 milion in sales during 2017, representing 21 percent in growth — a strong year, but growth fell back from 53.5 percent during 2016 according to data from… Read More→
Pills Saw Big Sales Gains in 2017 in Colorado, As Flower Sales Languished February 12, 2018 Doug Brown Processing 0 Comments The cannabis marketplace in Colorado thrived last year, with $1.54 billion in sales and experiencing healthy 15 percent growth according to cannabis market research firm BDS Analytics. While 15 percent growth is enviable for any industry, it represents a slowed-down… Read More→
Oregon’s 2017 Saw Edibles Boom, Flower Flatline February 5, 2018 Doug Brown News & Insights 0 Comments Beaver State cannabis industry stores, growers and brands enjoyed a booming 2017 marketplace, with solid growth in most categories. We will explore individual Oregon categories in greater detail in coming weeks, but let’s first examine the broad market. Where is… Read More→
Coloradans With MMJ Cards Score Bargains November 27, 2017 Doug Brown Cultivation 0 Comments It arrives in pre-rolled joints and by the ounce in plastic containers. It is turned into oil and gets smoked, or is used to saturate gummy bears and brownies. Teas contain it. Salves include it as an ingredient. Pills? It… Read More→