Fyllo: Connecting a Cannabis Flywheel November 30, 2022 Brian MacIver Compliance and Regulations, Science and Technology 0 Comments A consumer data marketplace. An advertising and promotions platform. A compliance tool. A regulatory database. This is not a checklist of software and digital technologies that cannabis companies should consider, but rather an abbreviated form of what Fyllo (pronounced FEE–low)… Read More→
Jane Technologies: Digitizing the Cannabis Retail Experience November 11, 2022 Brian MacIver E-commerce, Science and Technology, Spotlight 0 Comments One of the books that most influenced Socrates Rosenfeld, CEO of cannabis e-commerce platform Jane Technologies, is “The Infinite Game” by Simon Sinek. In the book, Sinek splits the different games that humans play into two categories: finite, and infinite.… Read More→
springbig: From Yogurt and Pizza Digital Punch to Cannabis CRM Platform November 3, 2022 Brian MacIver Ancillary Businesses, Marketing, News & Insights, Science and Technology 0 Comments When cannabis customer relationship management (CRM) software company springbig went public this past June, CEO Jeffrey Harris noted in a press release how the move would help “accelerate our growth strategy as a newly public company.” Accelerating an already rapidly… Read More→
Top 5 Digital Marketing Opportunities for Cannabis Brands Today October 26, 2022 Susan Gunelius Marketing 1 Comment Today, U.S. adults between the ages of 16 and 64 spend over seven hours per day using the internet across all devices, and more than half of them (51.6%) research brands online before making a purchase. In fact, more than… Read More→
Hidden Costs Of An Outdated Dispensary Website (And How To Fix It) August 23, 2022 Pete Foytho Marketing 0 Comments Even if you think an old dispensary website is “good enough” as it is … think again. Outdated dispensary websites can cost you in more ways than one — and here’s how. Shrinkage, loss, whatever you want to call it… Read More→
The Most Effective Digital Marketing Methods According to Cannabis Marketers June 27, 2022 Susan Gunelius Marketing 0 Comments According to the 2022 Cannabis Digital Marketing Survey from the Cannabis Marketing Association, New Frontier Data, and NXTeck, marketers working in the cannabis industry – for both cannabis and ancillary businesses – believe that the most effective digital marketing methods… Read More→
5 Digital Marketing Trends Driving the Cannabis Industry in 2022 January 24, 2022 Susan Gunelius Marketing 0 Comments The world is changing. Consumers are changing. Marketing has to change as well – even marketing in the cannabis industry. The reality today is if cannabis and cannabis-related businesses don’t keep up, they’ll lose sales, market share, and future growth… Read More→
5 Ways Marketing Changed with COVID-19 that Affect Cannabis Businesses August 23, 2021 Susan Gunelius Marketing 0 Comments A new study from Salesforce reveals what’s next for marketing in a post-pandemic world, and a big piece of the puzzle is digital. Driven by changing consumer behaviors, marketers will need to invest more of their budgets into a diverse… Read More→
Identifying Cannabis Markets During a Crisis January 6, 2021 Jon Monk Coronavirus 0 Comments By Jonathan Monk In times of crisis, we must never forget the power of human ingenuity. Some of the immense tragedies in history have been met with profound acts of innovation and creativity. As COVID-19 has rocked the modern business… Read More→