customer experience Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

Why a hands-on approach is essential in the cannabis retail industry

By Tatyana Parkanskaia To (mis)quote Mark Twain, the “Death of Retail” has been greatly exaggerated. Consider the explosion of cannabis retail stores throughout southwestern Ontario. Even with some businesses suffering and in dire circumstances due to COVID, cannabis stores are…

5 Research-Backed Reasons Cannabis Brands Must Prioritize Customer Experience

December 28, 2020
Susan Gunelius
Marketing
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By Susan Gunelius Across industries, including the cannabis industry, the term customer experience (CX) gained significant traction during 2020, and now, a variety of research studies have put the growing interest in CX into perspective. No longer is customer experience an…

Data Proves Customer Experience is Critical to Cannabis Business Success

Customer experience (CX) is one of the biggest opportunities that cannabis businesses can leverage to stand out from competitors and gain an edge in the marketplace. The key is to understand that customer experience and customer service are not the…

Relationship Building Is the Key to Success

November 17, 2016
Alexa Divett
Marketing
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Relationship building is the key to success for your cannabusiness. Like most business ventures, this takes work. No time to get wicked baked and slack off. One change is happening across almost all industries and organizations of all sizes; and that is…

Why Customer Experience Is Your Most Important Marketing Tool

February 13, 2016
Alexa Divett
Marketing
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Customer experience should remain a top priority for cannabusiness owners, especially as competition begins to get tougher and tougher nationwide. As a savvy business owner, you are no doubt thinking about sales and revenue all the time. In fact, it…