Content Marketing and SEO in 2023 – Data Reveals Opportunities for Cannabis Businesses February 27, 2023 Susan Gunelius Marketing 0 Comments Content marketing and search engine optimization (SEO) are critical parts of any cannabis business’ marketing strategy in 2023. However, many businesses in the cannabis industry aren’t investing enough time and money into content and SEO to gain the long-term, sustainable… Read More→
How to Use Video Marketing to Build a Business in the Cannabis Industry September 26, 2022 Susan Gunelius Marketing 2 Comments Did you know YouTube is considered to be the second most popular search engine in the world behind Google? That means video content is a highly effective way to boost brand awareness and drive targeted audiences of consumers (both B2C… Read More→
Why Search Intent Matters in Cannabis Industry Marketing August 29, 2022 Susan Gunelius Marketing 0 Comments Everyone in the cannabis industry knows how challenging it is to promote B2C and B2B cannabis brands and businesses. With so many popular advertising and marketing channels inaccessible to the cannabis industry, content marketing and search engine optimization present some… Read More→
How B2B Content Consumption Predicts Purchase Intent April 18, 2022 Susan Gunelius Marketing 0 Comments New research from NetLine’s 2022 State of B2B Content Consumption and Demand Report shows that B2B content consumption can be a strong predictor of purchase intent. In fact, the type of content a person consumes can even predict how soon… Read More→
Content Marketing and SEO: What Cannabis Brands Should Know in 2022 February 21, 2022 Susan Gunelius Marketing 0 Comments One of the reasons content marketing is so important today is because it’s incredibly effective to boost your website’s search engine traffic. High quality content published to your website and shared online can bring long-term sustainable growth to your brand’s… Read More→
5 B2B Content Marketing Trends for 2022 Your Cannabis Brand Should Know December 27, 2021 Susan Gunelius Marketing 1 Comment Content is the foundation of all marketing today, and that trend will continue in 2022 based on the results in the recent 12th Annual B2B Content Marketing: Insights for 2022 report from the Content Marketing Institute. In other words, if… Read More→
State of SEO, Email and Content Marketing in 2021 July 19, 2021 Susan Gunelius Marketing, News & Insights 0 Comments What’s hot in SEO, email, and content marketing in 2021? Where are companies investing their marketing budgets? HubSpot surveyed 1,500 marketers and released the insights in its State of Marketing 2021 report. The good news for the cannabis industry is… Read More→
B2B Content Marketing for the Cannabis Industry: 7 Mistakes to Avoid April 9, 2019 Susan Gunelius Ancillary Businesses, Marketing 0 Comments Cannabis business license holders need a wide variety of products, and services to operate, and there are a growing number of companies that meet those needs either by selling exclusively to cannabis businesses or by expanding into the cannabis industry.… Read More→
Here’s How To Market & Sell CBD Online Without Advertising March 26, 2019 Vee Popat Hemp Industry News, Marketing 0 Comments How To Market CBD Oil Online Advertising CBD oil and CBD products on Google, Facebook, or Instagram is a challenge, so you need alternative forms of marketing to be able to market CBD oil online and grow your CBD business. I… Read More→
Why Blogging is an Essential for Cannabis Business Growth February 5, 2019 Susan Gunelius Marketing 0 Comments Despite the growth of the cannabis industry in recent years and the public’s growing acceptance of it, cannabis businesses are still significantly limited in how they can market their products, services, and brands. Ask most marketers and business owners how… Read More→
The Duct Tape Of Social Media Marketing November 7, 2016 Alexa Divett Marketing 0 Comments As you probably know (hopefully you do!), social media is an immensely important marketing channel for cannabusiness success. However, most cannabis professionals are not using social media marketing properly. Because of this lack of knowledge, many business owners are running into… Read More→
Help Your Cannabusiness By Getting Into Publishing and Syndication March 14, 2016 Andrew Kritzer Marketing 0 Comments It’s amazing that another month passed, and we are on the verge of spring! As I said in my last article, we will discuss content. One of the more important things is to make sure you index your content. This… Read More→