Branding: More than Logo Design April 11, 2017 Wendy Rall Marketing 0 Comments By Wendy Rall Branding is one of the most misunderstood hot topics in our industry today. Due to this, it's critical to your business to understand the importance of a strong brand, which is much more than a logo. What is… Read More→
What is your brand image saying about you? January 11, 2017 Wendy Rall Marketing 1 Comment The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar… Read More→
Marketing with COMPLETE information December 15, 2016 Wendy Rall Marketing 0 Comments By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and… Read More→
Elevating the Image of Cannabis Brands October 18, 2016 Wendy Rall Marketing 0 Comments NEW CANNABIS BRANDS SHOW OFF THEIR QUALITY WITH STYLE Branding is a hot word in the cannabis industry. As we near the end of 2016, we see the image of cannabis being elevated. Emerging new marketing and branding firms are… Read More→
Using Clip Art Discredits Your Brand September 26, 2016 Wendy Rall Marketing 0 Comments If it looks like clip art, it most likely is. I received a newsletter from a media source that I had never seen before. The moment that I saw the branding, I suspected that the logo contained clip art. In order… Read More→
Creating Effective Advertising August 4, 2016 Wendy Rall Marketing 0 Comments “Can’t we just use the back of the brochure as our advertising?” This question was posed to me last week and inspired me to share this experience with you. One of our awesome clients in cultivation is interested in running one-third (1/3)… Read More→
Be in Control of Your Branding July 10, 2016 Wendy Rall Marketing 0 Comments Volume 4 Article 1 Do you want your brand to be recognized and remembered? Even when you have a great logo in place, it’s important to be in control of your branding. Consistency helps your brand to be recognized and… Read More→
Logo Usage: You Need to Plan For Both Big and Small June 9, 2016 Wendy Rall Marketing 0 Comments Does your logo read well? First thing to remember -- size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how… Read More→
The Keys to Branding for the Casual Cannabis Consumer May 19, 2016 Celeste Miranda Marketing 0 Comments The expansion into recreational status has gifted the Cannabis Industry with a new B2C (Business-to-Consumer) marketing target: the casual and occasional consumer. This target market is overlooked because they aren’t perceived as worth catching, but these potential customers are curious… Read More→