How to Sell to the Cannabis Community via Instagram December 4, 2017 Celeste Miranda Marketing 3 Comments People don’t buy what you do - they buy why you do it. Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than… Read More→
The Cannabis Marketing Lab Launches Canada Division in Time for Nationwide Legalization November 29, 2017 Press Release Marketing, Press Releases 0 Comments Top cannabis industry branding agency brings best-in-class service to Canada PISMO BEACH, CA and VICTORIA, BC CANADA. – November 28, 2017 The Cannabis Marketing Lab, the premier branding agency for the United States’ flourishing legal marijuana industry, will now expand internationally with… Read More→
Solving Search Engine Optimization Issues for the Cannabis Industry November 20, 2017 Celeste Miranda Marketing 0 Comments Search engine optimization (SEO) is such an important part of cannabis marketing, and important part of growing your cannabis business today, that you better at least know enough to know how to buy it. SEO has really changed a lot… Read More→
How to Get Leads and Customers at Cannabis Events November 13, 2017 Celeste Miranda Marketing 1 Comment Cannabis events are a great way to meet people and develop long-term relationships. Events are also a great way to increase awareness of your business. Our secret missions are to find opportunities, which is why so many people go to… Read More→
Lessons Learned in Cannabis Marketing October 16, 2017 Celeste Miranda Marketing, Training & Education 0 Comments With cannabis marketing, I like having a very clear goal. It’s challenging. I think your goal should have some time frame and it should be kind of scary - not impossible but realistically impossible. For me, the unknown of life… Read More→
Facebook Ads Algorithm Explained for Cannabis Companies – Part 2 of 2 October 3, 2017 Celeste Miranda Marketing, Science and Technology, Training & Education 0 Comments All right, so let’s say you’re doing a Michigan Method (a multivariate Facebook testing strategy for scaling ad campaigns) or some similar style. You have a ton of ad-sets targeting the same people and they’re all on low budgets. If… Read More→
Facebook Ads Algorithm Explained for Cannabis Companies – Part I of 2 September 19, 2017 Celeste Miranda Marketing, Retail, Science and Technology 1 Comment Let me answer this first: yes, there are ways to get Facebook ads approved for your cannabis company. You just must be creative. I’m going to talk a bit about machine learning. We hear all the time about how smart… Read More→
9 Blogging Tools That Will Make Your Cannabis Marketing Job Easier September 6, 2017 Celeste Miranda Marketing, Resources 0 Comments Managing a cannabis blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management. You don’t need to be an expert in everything, but you do need to keep a lot… Read More→
How to Create Amazing Content For the Cannabis Industry August 28, 2017 Celeste Miranda Marketing, Training & Education 0 Comments I think we are all writers in this world, especially a social media content driven world, but more than that, I think that there’s a lot of fun that can come with cannabis content writing. You can certainly learn a… Read More→
Why Cannabis Companies Must Refocus Their Message on Problems Not Solutions July 10, 2017 Celeste Miranda Marketing 0 Comments I thought I’d put out an article on this as I see quite a bit of these shenanigans in the cannabis industry. Step one – Refocus your message Matching your message to your ideal client is pretty much everything when… Read More→
How Cannabis Entrepreneurs Can Add a Link to Instagram Stories July 5, 2017 Celeste Miranda Marketing 0 Comments Do you want to drive more Instagram traffic to your cannabis website? Wondering how to create swipeable Instagram Stories links? Want to know who has access to adding links in Instagram stories? Like many marketing features on Instagram, clickable links in… Read More→
Three Reasons Cannabis Businesses Do Not Get an Adequate SEO Budget June 26, 2017 Celeste Miranda Marketing 1 Comment I have heard cannabis marketers say that Search Engine Optimization (SEO) is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO… Read More→
Five simple SEO copywriting tips for small businesses in the cannabis space May 30, 2017 Celeste Miranda Retail 0 Comments Unfortunately for small cannabis business owners, many do not have the huge budget to promote their product or service like a large company or one of those start up public cannabis ventures. However, many of us, as small cannabis business… Read More→
How to create content marketing that sells in the cannabis industry May 22, 2017 Celeste Miranda Marketing, Retail 4 Comments There are plenty of self-proclaimed content marketing experts around these days. The only thing these experts have ever seemed to market, however, is themselves. Will this content marketing thing work in the cannabis industry? I think, fundamentally, the way people… Read More→
Crash course in copyright (as it relates to marketing) for cannabis entrepreneurs… Part III of the series May 1, 2017 Celeste Miranda Training & Education 0 Comments Author's note: Here is the last part of the three-part series "A crash course in copyright for cannabis entrepreneurs," with a focus on marketing. Again, my disclaimer: I’m not an attorney. This series of articles is simply what I’ve learned… Read More→