The world is on edge lately, and rightfully so. Stay at home orders across the country have very literally forced businesses of all varieties to close their doors and reassess operations from top to bottom. This has impacted virtually all industries to adjust in often profound ways. Employers have been forced into layoffs and the […]
Celeste Miranda
How to Build a Culture Within Your Cannabis or CBD Business
Culture eats strategy for breakfast. It doesn’t matter how great your plans to introduce a new cannabis or CBD product to the market are if your culture weakens execution. Culture is how things get done around a company. Great leaders focus on the culture their leadership helps create as much as they focus on business […]
10 Creative Reddit Marketing Ideas for Cannabis and CBD Companies… yes, Reddit.
As the fourth most visited website in the U.S. with over 138,000 active communities, business owners and marketers are persistent on trying to reach Reddit users. But this platform has a reputation for being a tough site to market on… and what about cannabis and CBD related stuff? Let’s find out. Feed the Community with […]
The Ultimate Guide to Marketing Your CBD Start Up Without a Big Budget
Let’s face it, as much as we all wish it was so, starting out really isn’t as easy as becoming an overnight sensation, especially with such a new industry. That simply doesn’t happen. When it comes to getting your name out there, startup marketing is a huge deal. But what can you do when you […]
How to Market CBD Products in the Sea of Uncertainty
There is a lot going on with the CDPH, FDA and anyone else who can burst a bubble about CBD. These “regulations” (term used very lightly) must be necessarily met in order to function properly as well as legally. What are these regulations and how can a CBD vendor become compliant? What is FDA and […]
Some Graphic Design Tips for Non-Designers in the Cannabis Industry
Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder […]
What Cannabis B2B Brands Need to Know to be Successful on LinkedIn
by Celeste Miranda “But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every marketing call I take. My answer is always the same: “B2B customers are people too.” On entering the office, we don’t stuff our B2C brains into the […]
Cannabis + Influencer Marketing is it a Fit?
What is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to promote your concentrate line. In fact, many of the most successful influencer marketers are not extremely […]
SEO… Keyword Strategies for Cannabis Companies, Part III
Well, I have to end this series with this article. That’s hard to do. Unfortunately, I’m going to skip things like finding searcher intent from keyword searches, adding three-dimensional keyword data, and more. Maybe I’ll have to do a bonus round to these three to at least cover applying keywords to your website and how […]
Introducing iaso: A Unique Cannabis Science and Technology Company, Unveiling Two Breakthrough Products at the Terpenes and Testing World Conference
PRESS RELEASE Company is the headline sponsor of the prestigious gathering of cannabis scientists and business leaders Las Vegas, NV and San Juan, PR – April 9, 2018 – iaso, (www.iasocorp.com), a new, trailblazing cannabis science and technology company is introducing itself and two revolutionary new products to the medical marijuana industry at the Terpenes and […]
