Culture eats strategy for breakfast. It doesn’t matter how great your plans to introduce a new cannabis or CBD product to the market are if your culture weakens execution. Culture is how things get done around a company. Great leaders focus on the culture their leadership helps create as much as they focus on business […]
Celeste Miranda
10 Creative Reddit Marketing Ideas for Cannabis and CBD Companies… yes, Reddit.
As the fourth most visited website in the U.S. with over 138,000 active communities, business owners and marketers are persistent on trying to reach Reddit users. But this platform has a reputation for being a tough site to market on… and what about cannabis and CBD related stuff? Let’s find out. Feed the Community with […]
The Ultimate Guide to Marketing Your CBD Start Up Without a Big Budget
Let’s face it, as much as we all wish it was so, starting out really isn’t as easy as becoming an overnight sensation, especially with such a new industry. That simply doesn’t happen. When it comes to getting your name out there, startup marketing is a huge deal. But what can you do when you […]
How to Market CBD Products in the Sea of Uncertainty
There is a lot going on with the CDPH, FDA and anyone else who can burst a bubble about CBD. These “regulations” (term used very lightly) must be necessarily met in order to function properly as well as legally. What are these regulations and how can a CBD vendor become compliant? What is FDA and […]
Some Graphic Design Tips for Non-Designers in the Cannabis Industry
Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder […]
What Cannabis B2B Brands Need to Know to be Successful on LinkedIn
by Celeste Miranda “But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every marketing call I take. My answer is always the same: “B2B customers are people too.” On entering the office, we don’t stuff our B2C brains into the […]
Cannabis + Influencer Marketing is it a Fit?
What is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to promote your concentrate line. In fact, many of the most successful influencer marketers are not extremely […]
SEO… Keyword Strategies for Cannabis Companies, Part III
Well, I have to end this series with this article. That’s hard to do. Unfortunately, I’m going to skip things like finding searcher intent from keyword searches, adding three-dimensional keyword data, and more. Maybe I’ll have to do a bonus round to these three to at least cover applying keywords to your website and how […]
Introducing iaso: A Unique Cannabis Science and Technology Company, Unveiling Two Breakthrough Products at the Terpenes and Testing World Conference
PRESS RELEASE Company is the headline sponsor of the prestigious gathering of cannabis scientists and business leaders Las Vegas, NV and San Juan, PR – April 9, 2018 – iaso, (www.iasocorp.com), a new, trailblazing cannabis science and technology company is introducing itself and two revolutionary new products to the medical marijuana industry at the Terpenes and […]
SEO… Keyword Strategies for Cannabis Companies (part 2)
Well, I’m a week late on Part 2, but here it is. I’m excited to continue on this keyword journey with you… Creating a keyword spreadsheet So, we started our initial view, of all the keywords that could be used to find our cannabis website. But what we want to do, is start downloading all those keywords into […]
SEO… Keyword Strategies for Cannabis Companies (part 1)
Welcome to keyword strategy in-depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when marketing to your audience, as you are using their language. We’ll begin by finding sources […]
WHAT MAKES YOUR CANNABIS COMPANY DIFFERENT? CHANCES ARE YOU MIGHT STAMMER OR NEED TO COLLECT YOUR THOUGHTS BEFORE YOU ANSWER THIS…
Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful. FIND YOUR THING: Recently I passed a cafe that had the sign “Best Chai in […]
5 Ways to Add Personality to Your Cannabis Brand
We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better […]
2017 Recap and New Year’s Wishes from Cannabis Industry Leaders!
The cannabis industry began 2017 with a high degree of optimism but also a great deal of uncertainty. The fall of 2016 saw tremendous movement towards legalization with new initiatives in the form of full legalization in California, Nevada, Maine and Massachusetts. Four other states, Arkansas, Florida, Montana and North Dakota moved towards legalization of […]
How to Sell to the Cannabis Community via Instagram
People don’t buy what you do – they buy why you do it. Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than 87 characters (the caption limit), along with a photo that matches and elevates the storytelling […]
The Cannabis Marketing Lab Launches Canada Division in Time for Nationwide Legalization
Top cannabis industry branding agency brings best-in-class service to Canada PISMO BEACH, CA and VICTORIA, BC CANADA. – November 28, 2017 The Cannabis Marketing Lab, the premier branding agency for the United States’ flourishing legal marijuana industry, will now expand internationally with the launch of TCML Canada. The new division will serve cannabis entrepreneurs across Canada as […]
Solving Search Engine Optimization Issues for the Cannabis Industry
Search engine optimization (SEO) is such an important part of cannabis marketing, and important part of growing your cannabis business today, that you better at least know enough to know how to buy it. SEO has really changed a lot in the last five years because of how Google has been able to innovate how […]
How to Get Leads and Customers at Cannabis Events
Cannabis events are a great way to meet people and develop long-term relationships. Events are also a great way to increase awareness of your business. Our secret missions are to find opportunities, which is why so many people go to things. It’s also about speeding up the KLT (know, like, and trust) factor. You’ve got […]
