How to Keep Your CBD Business Thriving Remotely April 6, 2020 Celeste Miranda Hemp Industry News 0 Comments The world is on edge lately, and rightfully so. Stay at home orders across the country have very literally forced businesses of all varieties to close their doors and reassess operations from top to bottom. This has impacted virtually all… Read More→
How to Build a Culture Within Your Cannabis or CBD Business January 15, 2019 Celeste Miranda News & Insights 0 Comments Culture eats strategy for breakfast. It doesn't matter how great your plans to introduce a new cannabis or CBD product to the market are if your culture weakens execution. Culture is how things get done around a company. Great leaders… Read More→
10 Creative Reddit Marketing Ideas for Cannabis and CBD Companies… yes, Reddit. October 15, 2018 Celeste Miranda Marketing 0 Comments As the fourth most visited website in the U.S. with over 138,000 active communities, business owners and marketers are persistent on trying to reach Reddit users. But this platform has a reputation for being a tough site to market on…… Read More→
The Ultimate Guide to Marketing Your CBD Start Up Without a Big Budget September 17, 2018 Celeste Miranda Hemp Industry News, Marketing 1 Comment Let’s face it, as much as we all wish it was so, starting out really isn’t as easy as becoming an overnight sensation, especially with such a new industry. That simply doesn’t happen. When it comes to getting your name… Read More→
How to Market CBD Products in the Sea of Uncertainty August 27, 2018 Celeste Miranda Hemp Industry News, Marketing 0 Comments There is a lot going on with the CDPH, FDA and anyone else who can burst a bubble about CBD. These “regulations” (term used very lightly) must be necessarily met in order to function properly as well as legally. What… Read More→
Some Graphic Design Tips for Non-Designers in the Cannabis Industry August 6, 2018 Celeste Miranda Marketing 0 Comments Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time… Read More→
What Cannabis B2B Brands Need to Know to be Successful on LinkedIn July 23, 2018 Celeste Miranda Marketing 0 Comments by Celeste Miranda “But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every marketing call I take. My answer is always the same: “B2B customers… Read More→
Cannabis + Influencer Marketing is it a Fit? June 18, 2018 Celeste Miranda Marketing 1 Comment What is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to… Read More→
SEO… Keyword Strategies for Cannabis Companies, Part III May 1, 2018 Celeste Miranda Marketing 0 Comments Well, I have to end this series with this article. That’s hard to do. Unfortunately, I’m going to skip things like finding searcher intent from keyword searches, adding three-dimensional keyword data, and more. Maybe I’ll have to do a bonus… Read More→
Introducing iaso: A Unique Cannabis Science and Technology Company, Unveiling Two Breakthrough Products at the Terpenes and Testing World Conference April 11, 2018 Press Release Press Releases, Science and Technology 0 Comments PRESS RELEASE Company is the headline sponsor of the prestigious gathering of cannabis scientists and business leaders Las Vegas, NV and San Juan, PR – April 9, 2018 – iaso, (www.iasocorp.com), a new, trailblazing cannabis science and technology company is introducing… Read More→
SEO… Keyword Strategies for Cannabis Companies (part 2) March 26, 2018 Celeste Miranda Marketing 2 Comments Well, I'm a week late on Part 2, but here it is. I'm excited to continue on this keyword journey with you... Creating a keyword spreadsheet So, we started our initial view, of all the keywords that could be used to… Read More→
SEO… Keyword Strategies for Cannabis Companies (part 1) March 12, 2018 Celeste Miranda Marketing 0 Comments Welcome to keyword strategy in-depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when… Read More→
WHAT MAKES YOUR CANNABIS COMPANY DIFFERENT? CHANCES ARE YOU MIGHT STAMMER OR NEED TO COLLECT YOUR THOUGHTS BEFORE YOU ANSWER THIS… February 26, 2018 Celeste Miranda Marketing 0 Comments Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful.… Read More→
5 Ways to Add Personality to Your Cannabis Brand February 19, 2018 Celeste Miranda Marketing 0 Comments We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get… Read More→
2017 Recap and New Year’s Wishes from Cannabis Industry Leaders! December 26, 2017 Rob Meagher News & Insights, Spotlight 0 Comments The cannabis industry began 2017 with a high degree of optimism but also a great deal of uncertainty. The fall of 2016 saw tremendous movement towards legalization with new initiatives in the form of full legalization in California, Nevada, Maine… Read More→