Celebrity Brands Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

Turning the Spotlight on Celebrity Endorsement of Cannabis Companies

by Matthew Kittay, William Bogot, Joshua Horn, and Michael Reinert, Attorneys at Fox Rothschild LLP As cannabis brands expand nationally in the United States, and the industry begins to consolidate, it is not a surprise that enterprises are looking to distinguish their products…

Three Strategic Ways to Approach Your Cannabis Brand for Better Business Results

December 9, 2019
Mark Shevitz
Marketing
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As the cannabis industry continues to grow and new players enter the marketplace every day, it’s critical for companies to take an active role in shaping and maintaining their brand. This holds true for growers, processors, dispensary-retail operations or manufacturers…

Logo Usage: You Need to Plan For Both Big and Small

Does your logo read well? First thing to remember -- size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how…

Is There Room for Celebrity Brands?

We live in a high paced environment in the world of cannabis. It's a rapidly changing world, where I like to say, "The only constant in our industry is change." A year ago, it would have been nearly impossible for…