cbd marketing Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

Will consumers accept CBD at grocery stores?

CBD consumers buy from a wide range of online and brick-and-mortar stores. To date, consumers have been shopping brand websites (31%), online retailers (24%), and natural foods stores (21%), plus cannabis dispensaries (31%). But we’ve reached a pivot point. Many…

An Understanding for New Entrants: The CBD Consumer Is Not Homogenous

When we speak with cannabis users, we like to dig a bit deeper beyond favored strains, go-to brands, and such. So when we polled 1500 CBD consumers, we were interested to find out much more than their thoughts on CBD.…

How to Build a Culture Within Your Cannabis or CBD Business

Culture eats strategy for breakfast. It doesn't matter how great your plans to introduce a new cannabis or CBD product to the market are if your culture weakens execution. Culture is how things get done around a company. Great leaders…

The Ultimate Guide to Marketing Your CBD Start Up Without a Big Budget

Let’s face it, as much as we all wish it was so, starting out really isn’t as easy as becoming an overnight sensation, especially with such a new industry. That simply doesn’t happen. When it comes to getting your name…

How to Market CBD Products in the Sea of Uncertainty

There is a lot going on with the CDPH, FDA and anyone else who can burst a bubble about CBD. These “regulations” (term used very lightly) must be necessarily met in order to function properly as well as legally. What…

How To Name A Cannabis Company

Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad…