CBD “Newbies” of Yesterday and Today

April 27, 2021
Mike Luce
Hemp Industry News, Marketing
1 Comment

Consumers new to CBD look much like new consumers in many markets: low brand loyalty, sensitivity to price, and likely to try but not repeat. As High Yield details in the recent New CBD Consumer report, "Newbies" are bridging the…

It’s Time to Set the Record Straight – CBD Is “Psychoactive”

May 8, 2019
Ian Stewart
Hemp Policy & Legal
1 Comment

By Ian A. Stewart The media loves to say that CBD (cannabidiol) is “non-psychoactive.” The frequency with which this statement is repeated rises with the popularity of CBD. Most commentators who use the term “non-psychoactive” likely mean to say that…