Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad product name turn your prospects off? Yep. And can a good product name contribute to […]
cannabis seo
SEO… Keyword Strategies for Cannabis Companies (part 2)
Well, I’m a week late on Part 2, but here it is. I’m excited to continue on this keyword journey with you… Creating a keyword spreadsheet So, we started our initial view, of all the keywords that could be used to find our cannabis website. But what we want to do, is start downloading all those keywords into […]
SEO… Keyword Strategies for Cannabis Companies (part 1)
Welcome to keyword strategy in-depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when marketing to your audience, as you are using their language. We’ll begin by finding sources […]
Solving Search Engine Optimization Issues for the Cannabis Industry
Search engine optimization (SEO) is such an important part of cannabis marketing, and important part of growing your cannabis business today, that you better at least know enough to know how to buy it. SEO has really changed a lot in the last five years because of how Google has been able to innovate how […]
Three Reasons Cannabis Businesses Do Not Get an Adequate SEO Budget
I have heard cannabis marketers say that Search Engine Optimization (SEO) is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website. There have been multiple times in my career that I […]
Five simple SEO copywriting tips for small businesses in the cannabis space
Unfortunately for small cannabis business owners, many do not have the huge budget to promote their product or service like a large company or one of those start up public cannabis ventures. However, many of us, as small cannabis business owners, are talented in the work we do and have built a great product or […]
A Simple Research Technique for Cannabis Businesses
If you’re an SEO company or someone who is just really good at SEO, I want to save you some time and let you know you may find this article a little too basic. If you’re a cannabis business who is confused by SEO and looking for some simple advice that works, this article was […]
How to Master Content Marketing for Cannabis Entrepreneurs
Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from you. It’s different today. The cannabis industry is new and it’s getting smarter. Content has to have value, period. It has to provide engaging and entertaining information, which is […]
Cannabis SEO: It’s Really Not BS, You Just Have To Do It Right
I receive several calls a week from entrepreneurs in the cannabis industry looking for a proposal for marketing services. I can’t tell you how often, once I touch on cannabis SEO, I’m told that SEO is total “bs”… more than I can count. Now, I get it. You’ve been burned by someone calling you saying […]
Local SEO Tips for Cannabis Business Owners
It all started with the map listings under ‘results.’ That was a game changer back in the day. So many businesses didn’t “deserve” to be there, but they just were. That got under some people’s skin for a long time—even today, as it’s still somewhat valid. Enter the Google Penguin update when they tried to merge […]
