How to create content marketing that sells in the cannabis industry May 22, 2017 Celeste Miranda Marketing, Retail 4 Comments There are plenty of self-proclaimed content marketing experts around these days. The only thing these experts have ever seemed to market, however, is themselves. Will this content marketing thing work in the cannabis industry? I think, fundamentally, the way people… Read More→
Crash course in copyright (as it relates to marketing) for cannabis entrepreneurs… Part III of the series May 1, 2017 Celeste Miranda Training & Education 0 Comments Author's note: Here is the last part of the three-part series "A crash course in copyright for cannabis entrepreneurs," with a focus on marketing. Again, my disclaimer: I’m not an attorney. This series of articles is simply what I’ve learned… Read More→
Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs… Part II of the Series April 17, 2017 Celeste Miranda Policy & Legal 1 Comment By Celeste Miranda This is Part II of Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs. Again, my disclaimer: I’m not an attorney. This series of articles is simply what I’ve learned and experienced. What Constitutes Copyright… Read More→
A Crash Course in Copyright for Cannabis Entrepreneurs (as it relates to marketing) April 6, 2017 Celeste Miranda Policy & Legal 0 Comments I am not an attorney. Even if I were, this would not constitute legal advice. I am reasonably sure, and have gone and checked myself to make sure I’m giving you good information, but it’s no substitute for talking to… Read More→
Mobile Local Marketing: Reaching the Cannabis Mobile Customer March 6, 2017 Celeste Miranda Marketing 1 Comment Do you have a local cannabis business? Want an effective way to market to people who are near you? Read on… The Importance of Mobile In 2017, every cannabis business should focus on mobile, especially businesses with physical locations and a local… Read More→
A Simple Research Technique for Cannabis Businesses March 1, 2017 Celeste Miranda Marketing 0 Comments If you’re an SEO company or someone who is just really good at SEO, I want to save you some time and let you know you may find this article a little too basic. If you’re a cannabis business who… Read More→
How to Cultivate Loyal Facebook Fans for Your Cannabis Business February 15, 2017 Celeste Miranda Marketing 0 Comments By Celeste Miranda Without a community, all you have is a space on the Internet. The days are no longer when you post to a blog and get 150 comments. Communities are no longer as visible or close, having given… Read More→
Rise and Growth of Direct Traffic on Your Cannabis Website January 31, 2017 Celeste Miranda Marketing 0 Comments Direct traffic is supposedly when someone comes through to your website and they've typed in your website directly into their browser and have therefore come directly to your website. Direct traffic really is traffic where the analytics package has no… Read More→
How a Cannabis Solopreneur Can Grow Their Company January 18, 2017 Celeste Miranda Marketing 0 Comments In the big picture, everyone who calls our office wants the same thing: to grow their cannabis company or venture. More times than not, this call is from a Solopreneur. So, I thought I’d write a few quick words about… Read More→
How to Master Content Marketing in the Cannabis Industry January 11, 2017 Celeste Miranda Marketing 0 Comments Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from you. It's different today. The cannabis industry is new and it's getting smarter. Content… Read More→
What is your brand image saying about you? January 11, 2017 Wendy Rall Marketing 1 Comment The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar… Read More→
Marketing with COMPLETE information December 15, 2016 Wendy Rall Marketing 0 Comments By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and… Read More→
How to Successfully Scale Your Cannabis Business December 13, 2016 Celeste Miranda News & Insights 0 Comments By Celeste Miranda What constrains you from scaling? It works to grow your cannabis business by working longer harder, it does, but it creates a capsule, a ceiling on that growth. A company can grow maybe 1x, 2x, maybe even… Read More→
7 Keys to Success in the Cannabis Industry December 5, 2016 Nic Easley News & Insights 3 Comments By Nic Easley The marijuana industry continues to evolve at a staggering rate. Regardless of what changes may come, successful marijuana businesses and their employees will need to focus on a few key business fundamentals in order to thrive in… Read More→
Flush Your Vision Statement Down the Toilet December 4, 2016 Alexa Divett Marketing 0 Comments By Alexa Divett Do you have a vision statement for your business? Renowned business expert, Cameron Herold says to flush it down the toilet and replace it with your vivid vision. He recommends going above and beyond the normal, boring… Read More→