How to Use Dual Process Theory to Promote Your Cannabis Brand September 8, 2020 Susan Gunelius Marketing, News & Insights 0 Comments An essential part of successful marketing in any industry is understanding consumer behavior and how psychology affects purchasing decisions. There are many different psychological theories and models that can be used to more effectively match marketing tactics and messages to… Read More→
Influencer Marketing in the Cannabis Industry – Follow the FTC Guidelines August 11, 2020 Susan Gunelius Marketing, News & Insights 0 Comments Influencer marketing is one of the most effective ways for cannabis businesses and cannabis-related businesses to get their brands in front of consumers, but like most marketing tactics, there are rules to follow when you invest in influencer marketing. Most… Read More→
Four Rules To Marketing In The New Normal March 31, 2020 Mike Luce Marketing 0 Comments To gauge the impact of the COVID-19 crisis and accompanying wave of “stay at home” orders, numerous market analysts have authored assessments for the cannabis industry. Following an initial surge, when will spending level off? What will be the new… Read More→
5 Marketing Strategies Cannabis Businesses Should Use During a Crisis Like Coronavirus March 23, 2020 Susan Gunelius Marketing, News & Insights 0 Comments The coronavirus pandemic has halted many business operations and people’s lives around the world, and cannabis businesses are no exception. Sales everywhere are going down, but the good news is some cities, like San Francisco and New York, have declared… Read More→
Email Marketing Laws Cannabis Businesses Should Never Break September 2, 2019 Susan Gunelius Marketing 0 Comments Businesses in most industries have easy access to highly effective marketing tools like Facebook advertising and Google AdWords, but businesses operating in the cannabis industry are banned from those affordable ways to connect with their target audiences. With so many… Read More→
B2B Content Marketing for the Cannabis Industry: 7 Mistakes to Avoid April 9, 2019 Susan Gunelius Ancillary Businesses, Marketing 0 Comments Cannabis business license holders need a wide variety of products, and services to operate, and there are a growing number of companies that meet those needs either by selling exclusively to cannabis businesses or by expanding into the cannabis industry.… Read More→
How to Build a Culture Within Your Cannabis or CBD Business January 15, 2019 Celeste Miranda News & Insights 0 Comments Culture eats strategy for breakfast. It doesn't matter how great your plans to introduce a new cannabis or CBD product to the market are if your culture weakens execution. Culture is how things get done around a company. Great leaders… Read More→
Will California’s Section 5032 Disrupt the Cannabis Market? December 19, 2018 Ian Stewart California, Policy & Legal 0 Comments By Ian Stewart On December 7, 2018, California’s three cannabis licensing authorities submitted final versions of the state cannabis regulations scheduled to be approved by January 16, 2019. California’s Bureau of Cannabis Control (Bureau) submitted a final version of Section… Read More→
Will Dispensaries Take the Lead in 2019? November 19, 2018 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments Last week’s MJBizCon show’s attendance numbers prove it; there has never been more interest in the cannabis market than there is at this moment. And with new states and markets coming online soon, in various permutations of legality, a cannabis-hostile… Read More→
The Ultimate Guide to Marketing Your CBD Start Up Without a Big Budget September 17, 2018 Celeste Miranda Hemp Industry News, Marketing 1 Comment Let’s face it, as much as we all wish it was so, starting out really isn’t as easy as becoming an overnight sensation, especially with such a new industry. That simply doesn’t happen. When it comes to getting your name… Read More→
Some Graphic Design Tips for Non-Designers in the Cannabis Industry August 6, 2018 Celeste Miranda Marketing 0 Comments Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time… Read More→
Who Do They Think You Are? Building Your Cannabis Brand July 29, 2018 Eric Giandelone Cannabis & Hemp Research, Marketing 0 Comments Without giving it more than a second, answer this question: What is your favorite brand? For many of you, a few recognizable names are coming to the fore: Apple, Amazon, Tesla, Patagonia. Whatever company that you thought of, chances are… Read More→
Cannabis + Influencer Marketing is it a Fit? June 18, 2018 Celeste Miranda Marketing 1 Comment What is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to… Read More→
How To Name A Cannabis Company June 5, 2018 Celeste Miranda Marketing 1 Comment Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad… Read More→
SEO… Keyword Strategies for Cannabis Companies (part 2) March 26, 2018 Celeste Miranda Marketing 2 Comments Well, I'm a week late on Part 2, but here it is. I'm excited to continue on this keyword journey with you... Creating a keyword spreadsheet So, we started our initial view, of all the keywords that could be used to… Read More→