Inspired Cannabis: Canada’s Next Big Dispensary Chain? March 15, 2023 Brian MacIver Company Stories, Spotlight 0 Comments On Robson Street in downtown Vancouver, British Columbia, just a couple of city blocks away from a Tiffany & Co. jeweler, a Coach purse retailer, and one of Canada’s largest Lululemon stores, sits a dispensary with a brightly lit sign… Read More→
lolo has NorCal Cannabis Co. Feeling Not-So-Low January 23, 2023 Brian MacIver Company Stories, Cultivation, Spotlight 0 Comments NorCal Cannabis Co. might not be a nationally recognized name (yet), but California consumers are definitely buying their products. The company, officially launched in 2015, saw its lolo cannabis brand hit the top spot in units sold and second place… Read More→
How to Market Your Cannabis Brand to Gen Z December 27, 2022 Susan Gunelius Marketing 0 Comments Mid, slay, drip, hits different – if you’re not familiar with these words and phrases and you’re a cannabis marketer, then you need to learn what they mean and how to use them. Why? Because these words are the language… Read More→
springbig: From Yogurt and Pizza Digital Punch to Cannabis CRM Platform November 3, 2022 Brian MacIver Ancillary Businesses, Marketing, News & Insights, Science and Technology 0 Comments When cannabis customer relationship management (CRM) software company springbig went public this past June, CEO Jeffrey Harris noted in a press release how the move would help “accelerate our growth strategy as a newly public company.” Accelerating an already rapidly… Read More→
Cannabis: An Uneven Marketing Playing Field July 8, 2022 AggregatedNews Op-Ed 0 Comments In February, several big sports-gambling companies spent millions of dollars each to promote their brands during the Super Bowl. The apps DraftKings, FanDuel and Caesar's Sportsbook all bought commercial time. NBC reportedly charged advertisers somewhere between $6 million and $7… Read More→
My Conversation With A Cannabis Social Media Expert July 4, 2022 Pam Chmiel Marketing 0 Comments Is social media worth the time, money, and effort to build brand awareness in the cannabis industry when borders are closed, and the rules are so restrictive?Today we're talking to our social media partner, Amy Donohue from Hybrid Social, to… Read More→
The Most Effective Digital Marketing Methods According to Cannabis Marketers June 27, 2022 Susan Gunelius Marketing 0 Comments According to the 2022 Cannabis Digital Marketing Survey from the Cannabis Marketing Association, New Frontier Data, and NXTeck, marketers working in the cannabis industry – for both cannabis and ancillary businesses – believe that the most effective digital marketing methods… Read More→
Marijuana Legalization Has Reshaped Cannabis Marketing On Instagram, Study Finds May 25, 2022 AggregatedNews Marketing 0 Comments According to a recent study, marijuana legalization has drastically changed cannabis marketing on Instagram. In the study entitled "From dealing to influencing: Online marketing of cannabis on Instagram" and published in the international journal Crime, Media, Culture last month, researchers… Read More→
Why the Cannabis Industry Should Be Jumping On Web3 and The Metaverse Now May 9, 2022 Tekisha Harvey Marketing 1 Comment By Tekisha Harvey Heavily debated as the harbingers of the next evolution of the internet, it cannot be denied that Web3, a decentralized version of the internet based on blockchain technology, and the metaverse, a network of interconnected virtual worlds, have… Read More→
5 Digital Marketing Trends Driving the Cannabis Industry in 2022 January 24, 2022 Susan Gunelius Marketing 0 Comments The world is changing. Consumers are changing. Marketing has to change as well – even marketing in the cannabis industry. The reality today is if cannabis and cannabis-related businesses don’t keep up, they’ll lose sales, market share, and future growth… Read More→
5 B2B Content Marketing Trends for 2022 Your Cannabis Brand Should Know December 27, 2021 Susan Gunelius Marketing 1 Comment Content is the foundation of all marketing today, and that trend will continue in 2022 based on the results in the recent 12th Annual B2B Content Marketing: Insights for 2022 report from the Content Marketing Institute. In other words, if… Read More→
5 Ways Marketing Changed with COVID-19 that Affect Cannabis Businesses August 23, 2021 Susan Gunelius Marketing 0 Comments A new study from Salesforce reveals what’s next for marketing in a post-pandemic world, and a big piece of the puzzle is digital. Driven by changing consumer behaviors, marketers will need to invest more of their budgets into a diverse… Read More→
State of SEO, Email and Content Marketing in 2021 July 19, 2021 Susan Gunelius Marketing, News & Insights 0 Comments What’s hot in SEO, email, and content marketing in 2021? Where are companies investing their marketing budgets? HubSpot surveyed 1,500 marketers and released the insights in its State of Marketing 2021 report. The good news for the cannabis industry is… Read More→
Cannabis Brand Opportunities Revealed in Consumer Behavior Research April 26, 2021 Susan Gunelius Marketing, News & Insights 2 Comments According to the 2021 U.S. Cannabis Consumer Evolution study released by New Frontier Data, cannabis consumer annual spending continues to climb with legal U.S. cannabis annual spending ($19.9 billion) now surpassing annual consumer spending for bottled water ($19.4 billion) and… Read More→
5 B2B Marketing Tactics that Work in the Cannabis Industry February 1, 2021 Susan Gunelius Marketing 0 Comments Marketing in the cannabis industry comes with a long list of challenges. With restrictions on social media advertising, pay-per-click advertising, and more, many affordable and effective go-to B2B marketing tactics aren’t available to businesses operating in the cannabis industry, or… Read More→