An essential part of successful marketing in any industry is understanding consumer behavior and how psychology affects purchasing decisions. There are many different psychological theories and models that can be used to more effectively match marketing tactics and messages to different consumers depending on their buyer personas and where they are in the purchasing process. […]
cannabis marketing
Influencer Marketing in the Cannabis Industry – Follow the FTC Guidelines
Influencer marketing is one of the most effective ways for cannabis businesses and cannabis-related businesses to get their brands in front of consumers, but like most marketing tactics, there are rules to follow when you invest in influencer marketing. Most importantly, the Federal Trade Commission (FTC) has a set of rules published in the Code […]
Four Rules To Marketing In The New Normal
To gauge the impact of the COVID-19 crisis and accompanying wave of “stay at home” orders, numerous market analysts have authored assessments for the cannabis industry. Following an initial surge, when will spending level off? What will be the new (albeit temporary, let’s hope) baselines for sales and consumer interest in the following months? Another […]
5 Marketing Strategies Cannabis Businesses Should Use During a Crisis Like Coronavirus
The coronavirus pandemic has halted many business operations and people’s lives around the world, and cannabis businesses are no exception. Sales everywhere are going down, but the good news is some cities, like San Francisco and New York, have declared that marijuana businesses are essential. No matter what happens politically, economically, and socially, consumers still […]
Email Marketing Laws Cannabis Businesses Should Never Break
Businesses in most industries have easy access to highly effective marketing tools like Facebook advertising and Google AdWords, but businesses operating in the cannabis industry are banned from those affordable ways to connect with their target audiences. With so many marketing tactics unavailable to cannabis businesses, email marketing is critical to the success and growth […]
B2B Content Marketing for the Cannabis Industry: 7 Mistakes to Avoid
Cannabis business license holders need a wide variety of products, and services to operate, and there are a growing number of companies that meet those needs either by selling exclusively to cannabis businesses or by expanding into the cannabis industry. The reason so many companies are jumping into the cannabis industry is because it holds […]
How to Build a Culture Within Your Cannabis or CBD Business
Culture eats strategy for breakfast. It doesn’t matter how great your plans to introduce a new cannabis or CBD product to the market are if your culture weakens execution. Culture is how things get done around a company. Great leaders focus on the culture their leadership helps create as much as they focus on business […]
Will California’s Section 5032 Disrupt the Cannabis Market?
By Ian Stewart On December 7, 2018, California’s three cannabis licensing authorities submitted final versions of the state cannabis regulations scheduled to be approved by January 16, 2019. California’s Bureau of Cannabis Control (Bureau) submitted a final version of Section 5032 of the regulations that substantially limits commercial cannabis activity between licensed and unlicensed entities. […]
Will Dispensaries Take the Lead in 2019?
Last week’s MJBizCon show’s attendance numbers prove it; there has never been more interest in the cannabis market than there is at this moment. And with new states and markets coming online soon, in various permutations of legality, a cannabis-hostile U.S. Attorney General ousted, and increased favorable press coverage around all things CBD, it’s clear […]
The Ultimate Guide to Marketing Your CBD Start Up Without a Big Budget
Let’s face it, as much as we all wish it was so, starting out really isn’t as easy as becoming an overnight sensation, especially with such a new industry. That simply doesn’t happen. When it comes to getting your name out there, startup marketing is a huge deal. But what can you do when you […]
