The cannabis industry and the wine industry have a love-hate relationship. We share landscapes, particularly in the Northern California counties of Mendocino and Sonoma. We share (read fight over) labor to harvest the crops. And, particularly since voters legalized recreational cannabis in California in November 2016, there’s been a lot of buzz over whether cannabis will […]
cannabis entrepreneur
In from the Shadows: Advantages of Transitioning to a Regulated Cannabis Market
As an up-and-coming cannabis entrepreneur, I often wonder: Will the local government support me until cannabis is rescheduled at the federal level? How much money will I actually make? Is this the right industry to get involved with? Questions like these are commonly discussed among my fellow cannabis entrepreneurs who are people just like me, […]
Avoid These Social Media Missteps to Ensure Cannabusiness Success
By Alexa Divett Most cannabusiness owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy. However, you may not realize that if you are using social media incorrectly you could actually be damaging your brand and your reputation as a leader in the industry. Here are […]
