cannabis design Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

Some Graphic Design Tips for Non-Designers in the Cannabis Industry

Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time…

Branding: More than Logo Design

April 11, 2017
Wendy Rall
Marketing
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By Wendy Rall Branding is one of the most misunderstood hot topics in our industry today. Due to this, it's critical to your business to understand the importance of a strong brand, which is much more than a logo. What is…

Using Clip Art Discredits Your Brand

September 26, 2016
Wendy Rall
Marketing
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If it looks like clip art, it most likely is. I received a newsletter from a media source that I had never seen before. The moment that I saw the branding, I suspected that the logo contained clip art. In order…

Creating Branding Consistency — Both Online AND Offline

Branding is a first step in bringing your dream to life. When you make the decision and say ,“Yes, I'm going to do it; I'm going to become a licensed cultivator!”, the adrenaline and creativity kicks in. But the next…

How Your Advertising Can Truly Make an Impact

March 11, 2016
Wendy Rall
Marketing
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So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print --…

Do You Know When It Is Time to Bite the Bullet and Rebrand?

February 12, 2016
Wendy Rall
Marketing
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“What is rebranding?” It is taking an existing brand image and creating a more powerful, better read, or original image. In the Cannabis Industry, I have met many creative and intelligent new business owners. They know how to put a…

Do you look sharp? File formats explained.

October 11, 2015
Wendy Rall
Marketing
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Volume 2 Article 3 When advertising your business both online or in print, do your images look sharp? Your images are a representation of you, not just your business. In this competitive, rapidly growing cannabis industry, you better be looking…

Creating Quality Images: Raster vs. Vector

We've all seen it -- a pixilated image. It looks bad, not just to you, but it makes the brand look bad. Understanding how images get pixilated is the key to having the best quality possible for your brand’s photos…

Brand Extensions? They’re Branding Within Your Brand

September 1, 2015
Wendy Rall
Marketing
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According to AMA, the American Marketing Association, a line extension refers to, A new product marketed by an organization that already has at least one other product being sold in that product/market area. Line extensions are usually new flavors, sizes,…

Yes, It’s Really Important to Have Consistency in Branding

August 18, 2015
Wendy Rall
Marketing
0 Comments

One of the most important aspects when branding your business is consistency. This means that when creating your sales and marketing materials — your web presence and your advertising and packaging designs — your visual image must be consistent. A…

How To Avoid Failure In Your Cannabusiness

By Alexa Divett According to Bloomberg, “8 out of 10 entrepreneurs who start businesses fail within the first 18 months.” That’s an 80 percent failure rate! Unfortunately, the Cannabis Industry is no different. For example, Oregon medical marijuana dispensaries are…