Given the power of visual content (it’s more memorable and more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder […]
cannabis design
Branding: More than Logo Design
By Wendy Rall Branding is one of the most misunderstood hot topics in our industry today. Due to this, it’s critical to your business to understand the importance of a strong brand, which is much more than a logo. What is a logo? Simple question, right? We all know that it is your identifying mark. It […]
Using Clip Art Discredits Your Brand
If it looks like clip art, it most likely is. I received a newsletter from a media source that I had never seen before. The moment that I saw the branding, I suspected that the logo contained clip art. In order to satisfy my curiosity, I went online to do some research. I found that my […]
Creating Branding Consistency — Both Online AND Offline
Branding is a first step in bringing your dream to life. When you make the decision and say ,“Yes, I’m going to do it; I’m going to become a licensed cultivator!”, the adrenaline and creativity kicks in. But the next reaction is, “I’m also going to create my own line of products! I need a […]
How Your Advertising Can Truly Make an Impact
So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print — what makes for an impactful ad? Simply, it would contain one magnificent photo, graphic, or […]
Do You Know When It Is Time to Bite the Bullet and Rebrand?
“What is rebranding?” It is taking an existing brand image and creating a more powerful, better read, or original image. In the Cannabis Industry, I have met many creative and intelligent new business owners. They know how to put a label design together or create a logo with basic design program skills. This can get […]
Do you look sharp? File formats explained.
Volume 2 Article 3 When advertising your business both online or in print, do your images look sharp? Your images are a representation of you, not just your business. In this competitive, rapidly growing cannabis industry, you better be looking sharp! When talking to your designer, do you feel lost in a fog of file […]
Creating Quality Images: Raster vs. Vector
We’ve all seen it — a pixilated image. It looks bad, not just to you, but it makes the brand look bad. Understanding how images get pixilated is the key to having the best quality possible for your brand’s photos and graphics, in both print and digital usages. First, I’d like to explain that there […]
Brand Extensions? They’re Branding Within Your Brand
According to AMA, the American Marketing Association, a line extension refers to, A new product marketed by an organization that already has at least one other product being sold in that product/market area. Line extensions are usually new flavors, sizes, models, applications, strengths, etc.” As you expand your line of products, it is important to […]
Yes, It’s Really Important to Have Consistency in Branding
One of the most important aspects when branding your business is consistency. This means that when creating your sales and marketing materials — your web presence and your advertising and packaging designs — your visual image must be consistent. A mistake I see repeatedly, and which generates a substantial amount of inconsistency in advertising, is […]
