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You are here: Home / Archives for cannabis branding

cannabis branding

How to Build a Cannabis Brand that Consumers Trust

June 1, 2020 by Susan Gunelius Leave a Comment

brand trust

Brand trust is one of the most important factors in consumers’ purchase decisions, particularly for high risk purchases. Consumers will buy brands they trust. They’ll talk about brands they trust and recommend them to other people. Bottom-line, building a cannabis brand that consumers trust should be a top priority for every cannabis business and cannabis-related […]

Filed Under: Advertising, Marketing, PR & Research, Industry News Tagged With: brand trust, branding, cannabis branding, marketing

How To Name A Cannabis Company

June 5, 2018 by Celeste Miranda 1 Comment

Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad product name turn your prospects off? Yep. And can a good product name contribute to […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis branding, cannabis marketing, cannabis seo, cbd marketing, marijuana marketing

WHAT MAKES YOUR CANNABIS COMPANY DIFFERENT? CHANCES ARE YOU MIGHT STAMMER OR NEED TO COLLECT YOUR THOUGHTS BEFORE YOU ANSWER THIS…

February 26, 2018 by Celeste Miranda Leave a Comment

Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful. FIND YOUR THING: Recently I passed a cafe that had the sign “Best Chai in […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis branding, cannabis marketing, Celeste Miranda, marijuana marketing, the cannabis marketing lab

5 Ways to Add Personality to Your Cannabis Brand

February 19, 2018 by Celeste Miranda Leave a Comment

We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis branding, cannabis marketing, Celeste Miranda, marijuana marketing, the cannabis marketing lab

Why Cannabis Companies Must Refocus Their Message on Problems Not Solutions

July 10, 2017 by Celeste Miranda Leave a Comment

I thought I’d put out an article on this as I see quite a bit of these shenanigans in the cannabis industry. Step one – Refocus your message Matching your message to your ideal client is pretty much everything when it comes to cannabis marketing these days. Think about it – you’ve got about five […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis branding, cannabis marketing, Celeste Miranda, marijuana marketing, the cannabis marketing lab

How to Cultivate Loyal Facebook Fans for Your Cannabis Business

February 15, 2017 by Celeste Miranda Leave a Comment

Facebook Cannabis Business

By Celeste Miranda Without a community, all you have is a space on the Internet. The days are no longer when you post to a blog and get 150 comments. Communities are no longer as visible or close, having given way too many social platforms in existence. Conversations that were in blogs have been driven […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis branding, cannabis marketing, cannabis social media, Celeste Miranda, facebook, tcml, the cannabis marketing lab

How to Master Content Marketing in the Cannabis Industry

January 11, 2017 by Celeste Miranda Leave a Comment

Content Marketing Cannabis

Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from you. It’s different today. The cannabis industry is new and it’s getting smarter. Content has to have value, period. It has to provide engaging and entertaining information, which is […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis branding, cannabis content, cannabis marketing, Celeste Miranda, marijuana branding, marijuana content, marijuana marketing, the cannabis marketing lab

Marketing with COMPLETE information

December 15, 2016 by Wendy Rall Leave a Comment

marketing

By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and advertising efforts. Overall, it is important to include your city and state on all invitations, […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, brand, branding, branding cannabis, cannabis brand, cannabis branding, cannabis marketing, cannabis rebrand, cannabismarketing, cannaibis branding, consumer branding, marijuana brand, marijuana branding, marijuana marketing, marketing, Marketing & PR, marketing target, marketingcannabis, social media marketing

How to Successfully Scale Your Cannabis Business

December 13, 2016 by Celeste Miranda Leave a Comment

Scale Cannabis Business

By Celeste Miranda What constrains you from scaling? It works to grow your cannabis business by working longer harder, it does, but it creates a capsule, a ceiling on that growth. A company can grow maybe 1x, 2x, maybe even 3x by working nights and weekends, but I can’t go to 5x or 10x. There […]

Filed Under: Industry News Tagged With: cannabis, cannabis branding, cannabis marketing, Celeste Miranda, marijuana branding, marijuana marketing, the cannabis marketing lab

Elevating the Image of Cannabis Brands

October 18, 2016 by Wendy Rall Leave a Comment

buddbranding.com Cannabis Brands

NEW CANNABIS BRANDS SHOW OFF THEIR QUALITY WITH STYLE Branding is a hot word in the cannabis industry. As we near the end of 2016, we see the image of cannabis being elevated. Emerging new marketing and branding firms are replacing “psychedelic”  images of old, with sophisticated images, elevating the overall image of cannabis. Established […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: brand, branding, branding cannabis, cannabis branding, consumer branding, marijuana branding

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