Brand trust is one of the most important factors in consumers’ purchase decisions, particularly for high risk purchases. Consumers will buy brands they trust. They’ll talk about brands they trust and recommend them to other people. Bottom-line, building a cannabis brand that consumers trust should be a top priority for every cannabis business and cannabis-related […]
cannabis branding
How To Name A Cannabis Company
Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad product name turn your prospects off? Yep. And can a good product name contribute to […]
WHAT MAKES YOUR CANNABIS COMPANY DIFFERENT? CHANCES ARE YOU MIGHT STAMMER OR NEED TO COLLECT YOUR THOUGHTS BEFORE YOU ANSWER THIS…
Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful. FIND YOUR THING: Recently I passed a cafe that had the sign “Best Chai in […]
5 Ways to Add Personality to Your Cannabis Brand
We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better […]
Why Cannabis Companies Must Refocus Their Message on Problems Not Solutions
I thought I’d put out an article on this as I see quite a bit of these shenanigans in the cannabis industry. Step one – Refocus your message Matching your message to your ideal client is pretty much everything when it comes to cannabis marketing these days. Think about it – you’ve got about five […]
How to Cultivate Loyal Facebook Fans for Your Cannabis Business
By Celeste Miranda Without a community, all you have is a space on the Internet. The days are no longer when you post to a blog and get 150 comments. Communities are no longer as visible or close, having given way too many social platforms in existence. Conversations that were in blogs have been driven […]
How to Master Content Marketing in the Cannabis Industry
Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from you. It’s different today. The cannabis industry is new and it’s getting smarter. Content has to have value, period. It has to provide engaging and entertaining information, which is […]
Marketing with COMPLETE information
By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and advertising efforts. Overall, it is important to include your city and state on all invitations, […]
How to Successfully Scale Your Cannabis Business
By Celeste Miranda What constrains you from scaling? It works to grow your cannabis business by working longer harder, it does, but it creates a capsule, a ceiling on that growth. A company can grow maybe 1x, 2x, maybe even 3x by working nights and weekends, but I can’t go to 5x or 10x. There […]
Elevating the Image of Cannabis Brands
NEW CANNABIS BRANDS SHOW OFF THEIR QUALITY WITH STYLE Branding is a hot word in the cannabis industry. As we near the end of 2016, we see the image of cannabis being elevated. Emerging new marketing and branding firms are replacing “psychedelic” images of old, with sophisticated images, elevating the overall image of cannabis. Established […]
