lolo has NorCal Cannabis Co. Feeling Not-So-Low January 23, 2023 Brian MacIver Company Stories, Cultivation, Spotlight 0 Comments NorCal Cannabis Co. might not be a nationally recognized name (yet), but California consumers are definitely buying their products. The company, officially launched in 2015, saw its lolo cannabis brand hit the top spot in units sold and second place… Read More→
How to Build a Cannabis Brand that Consumers Trust June 1, 2020 Susan Gunelius Marketing, News & Insights 0 Comments Brand trust is one of the most important factors in consumers’ purchase decisions, particularly for high risk purchases. Consumers will buy brands they trust. They’ll talk about brands they trust and recommend them to other people. Bottom-line, building a cannabis… Read More→
How To Name A Cannabis Company June 5, 2018 Celeste Miranda Marketing 1 Comment Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad… Read More→
WHAT MAKES YOUR CANNABIS COMPANY DIFFERENT? CHANCES ARE YOU MIGHT STAMMER OR NEED TO COLLECT YOUR THOUGHTS BEFORE YOU ANSWER THIS… February 26, 2018 Celeste Miranda Marketing 0 Comments Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful.… Read More→
5 Ways to Add Personality to Your Cannabis Brand February 19, 2018 Celeste Miranda Marketing 0 Comments We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get… Read More→
Why Cannabis Companies Must Refocus Their Message on Problems Not Solutions July 10, 2017 Celeste Miranda Marketing 0 Comments I thought I’d put out an article on this as I see quite a bit of these shenanigans in the cannabis industry. Step one – Refocus your message Matching your message to your ideal client is pretty much everything when… Read More→
How to Cultivate Loyal Facebook Fans for Your Cannabis Business February 15, 2017 Celeste Miranda Marketing 0 Comments By Celeste Miranda Without a community, all you have is a space on the Internet. The days are no longer when you post to a blog and get 150 comments. Communities are no longer as visible or close, having given… Read More→
How to Master Content Marketing in the Cannabis Industry January 11, 2017 Celeste Miranda Marketing 0 Comments Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from you. It's different today. The cannabis industry is new and it's getting smarter. Content… Read More→
Marketing with COMPLETE information December 15, 2016 Wendy Rall Marketing 0 Comments By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and… Read More→
How to Successfully Scale Your Cannabis Business December 13, 2016 Celeste Miranda News & Insights 0 Comments By Celeste Miranda What constrains you from scaling? It works to grow your cannabis business by working longer harder, it does, but it creates a capsule, a ceiling on that growth. A company can grow maybe 1x, 2x, maybe even… Read More→
Elevating the Image of Cannabis Brands October 18, 2016 Wendy Rall Marketing 0 Comments NEW CANNABIS BRANDS SHOW OFF THEIR QUALITY WITH STYLE Branding is a hot word in the cannabis industry. As we near the end of 2016, we see the image of cannabis being elevated. Emerging new marketing and branding firms are… Read More→
Using Clip Art Discredits Your Brand September 26, 2016 Wendy Rall Marketing 0 Comments If it looks like clip art, it most likely is. I received a newsletter from a media source that I had never seen before. The moment that I saw the branding, I suspected that the logo contained clip art. In order… Read More→
Re-Sizing Your Ads When Advertising Your Brand August 21, 2016 Wendy Rall Marketing 0 Comments Imagine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine… Read More→
Creating Effective Advertising August 4, 2016 Wendy Rall Marketing 0 Comments “Can’t we just use the back of the brochure as our advertising?” This question was posed to me last week and inspired me to share this experience with you. One of our awesome clients in cultivation is interested in running one-third (1/3)… Read More→
Updating your brand package design July 1, 2016 Wendy Rall Marketing 0 Comments By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package… Read More→