cannabis branding Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

How to Build a Cannabis Brand that Consumers Trust

Brand trust is one of the most important factors in consumers’ purchase decisions, particularly for high risk purchases. Consumers will buy brands they trust. They’ll talk about brands they trust and recommend them to other people. Bottom-line, building a cannabis…

How To Name A Cannabis Company

Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad…

WHAT MAKES YOUR CANNABIS COMPANY DIFFERENT? CHANCES ARE YOU MIGHT STAMMER OR NEED TO COLLECT YOUR THOUGHTS BEFORE YOU ANSWER THIS…

February 26, 2018
Celeste Miranda
Marketing
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Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful.…

5 Ways to Add Personality to Your Cannabis Brand

February 19, 2018
Celeste Miranda
Marketing
0 Comments

We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get…

Why Cannabis Companies Must Refocus Their Message on Problems Not Solutions

I thought I’d put out an article on this as I see quite a bit of these shenanigans in the cannabis industry. Step one – Refocus your message Matching your message to your ideal client is pretty much everything when…

How to Cultivate Loyal Facebook Fans for Your Cannabis Business

February 15, 2017
Celeste Miranda
Marketing
0 Comments

By Celeste Miranda Without a community, all you have is a space on the Internet. The days are no longer when you post to a blog and get 150 comments. Communities are no longer as visible or close, having given…

How to Master Content Marketing in the Cannabis Industry

Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from you. It's different today. The cannabis industry is new and it's getting smarter. Content…

Marketing with COMPLETE information

December 15, 2016
Wendy Rall
Marketing
0 Comments

By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and…

How to Successfully Scale Your Cannabis Business

By Celeste Miranda What constrains you from scaling? It works to grow your cannabis business by working longer harder, it does, but it creates a capsule, a ceiling on that growth. A company can grow maybe 1x, 2x, maybe even…

Elevating the Image of Cannabis Brands

October 18, 2016
Wendy Rall
Marketing
0 Comments

NEW CANNABIS BRANDS SHOW OFF THEIR QUALITY WITH STYLE Branding is a hot word in the cannabis industry. As we near the end of 2016, we see the image of cannabis being elevated. Emerging new marketing and branding firms are…

Using Clip Art Discredits Your Brand

September 26, 2016
Wendy Rall
Marketing
0 Comments

If it looks like clip art, it most likely is. I received a newsletter from a media source that I had never seen before. The moment that I saw the branding, I suspected that the logo contained clip art. In order…

Re-Sizing Your Ads When Advertising Your Brand

August 21, 2016
Wendy Rall
Marketing
0 Comments

Imagine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine…

Creating Effective Advertising

August 4, 2016
Wendy Rall
Marketing
0 Comments

“Can’t we just use the back of the brochure as our advertising?” This question was posed to me last week and inspired me to share this experience with you. One of our awesome clients in cultivation is interested in running one-third (1/3)…

Updating your brand package design

By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package…

Creating Branding Consistency — Both Online AND Offline

Branding is a first step in bringing your dream to life. When you make the decision and say ,“Yes, I'm going to do it; I'm going to become a licensed cultivator!”, the adrenaline and creativity kicks in. But the next…

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