Research Reveals Top 7 Cannabis Industry Marketing Challenges

As long as cannabis remains illegal at the federal level, brands will face cannabis marketing challenges. Unfortunately, that is unlikely to change in the near future. In the meantime, the key to success is understanding what those challenges are and…

What is your brand image saying about you?

January 11, 2017
Wendy Rall
Marketing
1 Comment

The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar…

Marketing with COMPLETE information

December 15, 2016
Wendy Rall
Marketing
0 Comments

By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and…

Creating Effective Advertising

August 4, 2016
Wendy Rall
Marketing
0 Comments

“Can’t we just use the back of the brochure as our advertising?” This question was posed to me last week and inspired me to share this experience with you. One of our awesome clients in cultivation is interested in running one-third (1/3)…

Be in Control of Your Branding

Volume 4 Article 1 Do you want your brand to be recognized and remembered? Even when you have a great logo in place, it’s important to be in control of your branding. Consistency helps your brand to be recognized and…

Updating your brand package design

By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package…

Logo Usage: You Need to Plan For Both Big and Small

Does your logo read well? First thing to remember -- size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how…

How Your Advertising Can Truly Make an Impact

March 11, 2016
Wendy Rall
Marketing
0 Comments

So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print --…

Do You Know When It Is Time to Bite the Bullet and Rebrand?

February 12, 2016
Wendy Rall
Marketing
0 Comments

“What is rebranding?” It is taking an existing brand image and creating a more powerful, better read, or original image. In the Cannabis Industry, I have met many creative and intelligent new business owners. They know how to put a…

Easy Ways To Boost Your Cannabis Brand

December 7, 2015
Alexa Divett
Marketing
0 Comments

By Alexa Divett Once you’ve defined your Unique Selling Proposition and begun to think about how you will visually convey this unique awesomeness to your target audience, it’s time to build your cannabis brand, and most importantly, use your beautiful…