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You are here: Home / Archives for cannabis brand

cannabis brand

What is your brand image saying about you?

January 11, 2017 by Wendy Rall 1 Comment

Brand Identity and Font buddbranding.com

The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar deals. Each coupon has a very different feel to it. I found this to be […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, brand, branding, branding cannabis, cannabis brand, cannabis marketing, cannaibis branding, consumer branding, marijuana branding, marijuana marketing, marketing, Marketing & PR, marketingcannabis, weed marketing

Marketing with COMPLETE information

December 15, 2016 by Wendy Rall Leave a Comment

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By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and advertising efforts. Overall, it is important to include your city and state on all invitations, […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, brand, branding, branding cannabis, cannabis brand, cannabis branding, cannabis marketing, cannabis rebrand, cannabismarketing, cannaibis branding, consumer branding, marijuana brand, marijuana branding, marijuana marketing, marketing, Marketing & PR, marketing target, marketingcannabis, social media marketing

Creating Effective Advertising

August 4, 2016 by Wendy Rall Leave a Comment

Effective Advertising Buddbranding_cannabis_branding_v4a2

“Can’t we just use the back of the brochure as our advertising?” This question was posed to me last week and inspired me to share this experience with you. One of our awesome clients in cultivation is interested in running one-third (1/3) page magazine print ads. We completed the branding, printed cards, and brochures to date; and we are about […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, branding, branding cannabis, cannabis brand, cannabis branding, consumer branding, marijuana branding

Be in Control of Your Branding

July 10, 2016 by Wendy Rall Leave a Comment

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Volume 4 Article 1 Do you want your brand to be recognized and remembered? Even when you have a great logo in place, it’s important to be in control of your branding. Consistency helps your brand to be recognized and remembered. My recent experience inspired this article and brought to mind the importance of letting […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, brand, branding, branding cannabis, cannabis brand, cannabis marketing, cannaibis branding, consumer branding, marijuana brand, marketing

Updating your brand package design

July 1, 2016 by Wendy Rall Leave a Comment

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By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package on a store shelf or an image of your package online, you need to command attention. […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, brand, branding, branding cannabis, cannabis brand, cannabis branding, Cannabis Website Tips, logo, logo design, logos, marijuana brand, marijuana branding, package design, website

Logo Usage: You Need to Plan For Both Big and Small

June 9, 2016 by Wendy Rall Leave a Comment

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Does your logo read well? First thing to remember — size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how you want your brand to be marked. Go ahead and dream keeping in mind that […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, branding, branding cannabis, California, cannabis brand, cannabis marketing, cannaibis branding, Celebrity Brands, consumer branding, creative, Dixie Brands, logo, logo design, logos, marijuana branding, marijuana marketing, marketing, Marketing & PR, package design

How Your Advertising Can Truly Make an Impact

March 11, 2016 by Wendy Rall Leave a Comment

Advertising Impact

So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print — what makes for an impactful ad? Simply, it would contain one magnificent photo, graphic, or […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, branding, branding cannabis, cannabis brand, cannabis branding, cannabis design, cannabis marketing, marijuana branding, marijuana marketing, marketing

Do You Know When It Is Time to Bite the Bullet and Rebrand?

February 12, 2016 by Wendy Rall Leave a Comment

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“What is rebranding?” It is taking an existing brand image and creating a more powerful, better read, or original  image. In the Cannabis Industry, I have met many creative and intelligent new business owners. They know how to put a label design together or create a logo with basic design program skills. This can get […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, branding, branding cannabis, cannabis brand, cannabis branding, cannabis design, logo, logo design, logos, marijuana branding

Easy Ways To Boost Your Cannabis Brand

December 7, 2015 by Alexa Divett Leave a Comment

Consistency in Branding

By Alexa Divett Once you’ve defined your Unique Selling Proposition and begun to think about how you will visually convey this unique awesomeness to your target audience, it’s time to build your cannabis brand, and most importantly, use your beautiful branding properly. Remember your branding is not a set it and forget it component of […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: branding cannabis, cannabis brand, cannabusiness, marijuana marketing, unique selling proposition

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