Caliva Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

Troy Datcher Brings the Focus of a Grownup to The Parent Company

A SPAC formed early last year to build upon the combined power of three California cannabis brands – most notably, the multifarious Caliva – San Jose, California-based The Parent Company (TPCO) (NEO: GRAM.U) (OTCQX: GRAMF) certainly employs any number of…

Caliva Ends 2020 in Record-Breaking Fashion with Industry-Changing Announcements

January 1, 2021
Press Release
Banking, Finance & Real Estate, California
0 Comments

PRESS RELEASE Caliva set the pace for cannabis innovation in 2020 by launching Shawn “JAY-Z” Carter’s MONOGRAM line, expanding its delivery and retail footprint in key California markets, and entering into definitive transaction agreements with Subversive Capital Acquisition Corp. (NEO:…

Jay-Z Has Entered the Legal Weed Business

Jay-Z will join the California-based cannabis company Caliva as Chief Brand Strategist as part of a new multi-year partnership. The rapper will help the company with creative decisions, outreach efforts and strategy, though a big component of his role will focus on the…

Football great Joe Montana looking to score with marijuana

Hall of Fame quarterback Joe Montana, looking to hit pay dirt in the legal marijuana industry, is part of a $75 million investment in a pot operator, it was announced Thursday. San Jose, California-based Caliva said it will use the…