Consumer Trust In Information On CBD February 19, 2019 Mike Luce Cannabis & Hemp Research, Marketing 0 Comments When we collected feedback on purchase drivers from medical and adult use cannabis consumers in 2018, we noted some intuitive and not-so-obvious patterns. Those who think of cannabis as a wellness solution were much more likely to check CBD contents,… Read More→
The Evolution of the Dispensary: Automate What You Can and Let the Budtenders Offer a Personal Touch November 6, 2017 Tim Cullen Best Practices, The Buck Stops Here 0 Comments As our industry matures, dispensary owners and customers have come to expect more satisfaction from the cannabis shopping experience. Unlike other retail businesses that have succumbed to the virtual marketplace, regulations governing how cannabis is marketed and sold require that… Read More→
Elevating Edibles Education June 22, 2017 Nancy Whiteman The Buck Stops Here 0 Comments When I founded Wana Brands in 2010, cannabis had just recently come online in Colorado. The early years of edibles were filled with trial and error, adjusting to industry rules and regulations. We were all finding our footing in a… Read More→
What your retail team should know.. and why you should teach them May 22, 2017 Chris Boudreau Retail, The Buck Stops Here, Training & Education 1 Comment Margaret Thatcher once said, “Being powerful is like being a lady: If you have to tell people you are, you aren’t.” I find that quote to be surprisingly relevant when it comes to dispensaries and their budtenders. I have visited… Read More→
The Keys to Branding for the Casual Cannabis Consumer May 19, 2016 Celeste Miranda Marketing 0 Comments The expansion into recreational status has gifted the Cannabis Industry with a new B2C (Business-to-Consumer) marketing target: the casual and occasional consumer. This target market is overlooked because they aren’t perceived as worth catching, but these potential customers are curious… Read More→