Cannabist CEO David Hart on ‘Sweating the Assets’ February 20, 2024 Tom Hymes Company Stories, Multiple State Operators, News & Insights, Spotlight 1 Comment Cannabis Business Executive has covered New York-based Columbia Care (NEO: CBST) (OTCQX: CBSTF) (FSE: 3LP) many times over the years, including lengthy profiles in late 2021 with co-founder Nicholas Vita, and in September of last year with then Chief Commercial… Read More→
What Drives Budtenders to Recommend a Brand? May 15, 2023 Madeline Scanlon Marketing, Retail 2 Comments By Madeline Scanlon Budtenders play a unique role in the retail environment. As both salespeople and educators, they have a much larger influence on the purchasing decision than most other store employees. Brightfield Group studied this impact on consumer purchasing… Read More→
From Private Equity to Cannabis, Scott Grossman Takes a Seat at Turning Point Brands May 9, 2022 Tom Hymes From Mainstream to Cannabis, Spotlight 1 Comment From Mainstream to Cannabis is an ongoing series that asks cannabis executives to talk about their personal and professional journey to the industry. For Scott Grossman, who joined Louisville, Kentucky-based Turning Point Brands (NYSE: TPB) last May as Vice President… Read More→
Even Big Brands Need a Direct-to-Consumer Strategy December 12, 2021 AggregatedNews Marketing 0 Comments The attitude toward direct-to-consumer (DTC) initiatives has changed almost overnight. Large consumer brands used to worry that such initiatives would create channel conflict and cannibalize the business—not to mention displease retail partners. Now they realize that the DTC approach allows… Read More→
Lessons in Cannabis Sales & Distribution from 20 Years in the Game, Part 1 December 6, 2021 Jared Kesselman Best Practices 1 Comment Jared Kesselman is a Los Angeles native who has earned his living professionally in the cannabis industry since 2000. In 2021, he wrote the critically acclaimed book “The Business of Cannabis: A Blueprint to a High Income.” He has been… Read More→
The Exponential Value of a ‘Retail-Centric’ Multi-Vertical Strategy May 24, 2021 Margot Micallef Op-Ed, Opinions, Retail, Supply Chain 0 Comments In a nascent industry, it is often the case that a business needs to own multiple-verticals in the supply chain because the verticals are often underdeveloped, unreliable, or non-existent. But not every vertical is of equal importance and not every… Read More→
The Evolution of Cannabis Advertising June 15, 2020 Scott Berman Marketing 1 Comment By Scott Berman and Jordan Tritt How do you advertise for the illicit market? Carefully. Speakeasies of the 1920s were so named because you had to whisper a password to get inside. Everyone knew what was going on, but you… Read More→