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You are here: Home / Archives for branding cannabis

branding cannabis

Branding: More than Logo Design

April 11, 2017 by Wendy Rall Leave a Comment

budd branding

By Wendy Rall Branding is one of the most misunderstood hot topics in our industry today. Due to this, it’s critical to your business to understand the importance of a strong brand, which is much more than a logo. What is a logo? Simple question, right? We all know that it is your identifying mark. It […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: branding, branding cannabis, cannabis design, cannabis rebrand, cannaibis branding, consumer branding, design, logo design, marijuana branding, package design

What is your brand image saying about you?

January 11, 2017 by Wendy Rall 1 Comment

Brand Identity and Font buddbranding.com

The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar deals. Each coupon has a very different feel to it. I found this to be […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, brand, branding, branding cannabis, cannabis brand, cannabis marketing, cannaibis branding, consumer branding, marijuana branding, marijuana marketing, marketing, Marketing & PR, marketingcannabis, weed marketing

Survive a Shift From Medical to Recreational Cannabis

January 2, 2017 by Celeste Miranda Leave a Comment

Medical to Recreational Cannabis

By Celeste Miranda Multiple states in the US successfully legalized recreational cannabis and have seen countless benefits, the most publicized of which is the epic tax revenue that the cash crop is bringing into the state budget. As Colorado, Oregon, Washington and other recreational states have led the way, many other small governments are looking […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: branding cannabis, marketing, marketing strategy, Medical to Recreational Cannabis, recreational cannabis

Marketing with COMPLETE information

December 15, 2016 by Wendy Rall Leave a Comment

marketing

By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and advertising efforts. Overall, it is important to include your city and state on all invitations, […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, brand, branding, branding cannabis, cannabis brand, cannabis branding, cannabis marketing, cannabis rebrand, cannabismarketing, cannaibis branding, consumer branding, marijuana brand, marijuana branding, marijuana marketing, marketing, Marketing & PR, marketing target, marketingcannabis, social media marketing

Elevating the Image of Cannabis Brands

October 18, 2016 by Wendy Rall Leave a Comment

buddbranding.com Cannabis Brands

NEW CANNABIS BRANDS SHOW OFF THEIR QUALITY WITH STYLE Branding is a hot word in the cannabis industry. As we near the end of 2016, we see the image of cannabis being elevated. Emerging new marketing and branding firms are replacing “psychedelic”  images of old, with sophisticated images, elevating the overall image of cannabis. Established […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: brand, branding, branding cannabis, cannabis branding, consumer branding, marijuana branding

Using Clip Art Discredits Your Brand

September 26, 2016 by Wendy Rall Leave a Comment

BuddBranding_monalisa Clip Art Branding

If it looks like clip art, it most likely is. I received a newsletter from a media source that I had never seen before. The moment that I saw the branding, I suspected that the logo contained clip art. In order to satisfy my curiosity, I went online to do some research. I found that my […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, brand, branding, branding cannabis, cannabis branding, cannabis design, consumer branding, design, logo design, logos, marijuana branding

Re-Sizing Your Ads When Advertising Your Brand

August 21, 2016 by Wendy Rall Leave a Comment

buddbranding.com advertising your brand

Imagine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine it’s time to run an ad in another magazine. Would you give that same ad […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, branding, branding cannabis, cannabis branding, cannabis marketing, cannaibis branding, marijuana branding, marijuana marketing, marketing

Creating Effective Advertising

August 4, 2016 by Wendy Rall Leave a Comment

Effective Advertising Buddbranding_cannabis_branding_v4a2

“Can’t we just use the back of the brochure as our advertising?” This question was posed to me last week and inspired me to share this experience with you. One of our awesome clients in cultivation is interested in running one-third (1/3) page magazine print ads. We completed the branding, printed cards, and brochures to date; and we are about […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, branding, branding cannabis, cannabis brand, cannabis branding, consumer branding, marijuana branding

Be in Control of Your Branding

July 10, 2016 by Wendy Rall Leave a Comment

budd branding control branding

Volume 4 Article 1 Do you want your brand to be recognized and remembered? Even when you have a great logo in place, it’s important to be in control of your branding. Consistency helps your brand to be recognized and remembered. My recent experience inspired this article and brought to mind the importance of letting […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, brand, branding, branding cannabis, cannabis brand, cannabis marketing, cannaibis branding, consumer branding, marijuana brand, marketing

Updating your brand package design

July 1, 2016 by Wendy Rall Leave a Comment

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By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package on a store shelf or an image of your package online, you need to command attention. […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, brand, branding, branding cannabis, cannabis brand, cannabis branding, Cannabis Website Tips, logo, logo design, logos, marijuana brand, marijuana branding, package design, website

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