Branding: More than Logo Design

April 11, 2017
Wendy Rall
Marketing
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By Wendy Rall Branding is one of the most misunderstood hot topics in our industry today. Due to this, it's critical to your business to understand the importance of a strong brand, which is much more than a logo. What is…

What is your brand image saying about you?

January 11, 2017
Wendy Rall
Marketing
1 Comment

The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar…

Survive a Shift From Medical to Recreational Cannabis

By Celeste Miranda Multiple states in the US successfully legalized recreational cannabis and have seen countless benefits, the most publicized of which is the epic tax revenue that the cash crop is bringing into the state budget. As Colorado, Oregon,…

Marketing with COMPLETE information

December 15, 2016
Wendy Rall
Marketing
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By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and…

Elevating the Image of Cannabis Brands

October 18, 2016
Wendy Rall
Marketing
0 Comments

NEW CANNABIS BRANDS SHOW OFF THEIR QUALITY WITH STYLE Branding is a hot word in the cannabis industry. As we near the end of 2016, we see the image of cannabis being elevated. Emerging new marketing and branding firms are…

Using Clip Art Discredits Your Brand

September 26, 2016
Wendy Rall
Marketing
0 Comments

If it looks like clip art, it most likely is. I received a newsletter from a media source that I had never seen before. The moment that I saw the branding, I suspected that the logo contained clip art. In order…

Re-Sizing Your Ads When Advertising Your Brand

August 21, 2016
Wendy Rall
Marketing
0 Comments

Imagine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine…

Creating Effective Advertising

August 4, 2016
Wendy Rall
Marketing
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“Can’t we just use the back of the brochure as our advertising?” This question was posed to me last week and inspired me to share this experience with you. One of our awesome clients in cultivation is interested in running one-third (1/3)…

Be in Control of Your Branding

Volume 4 Article 1 Do you want your brand to be recognized and remembered? Even when you have a great logo in place, it’s important to be in control of your branding. Consistency helps your brand to be recognized and…

Updating your brand package design

By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package…

Logo Usage: You Need to Plan For Both Big and Small

Does your logo read well? First thing to remember -- size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how…

Creating Branding Consistency — Both Online AND Offline

Branding is a first step in bringing your dream to life. When you make the decision and say ,“Yes, I'm going to do it; I'm going to become a licensed cultivator!”, the adrenaline and creativity kicks in. But the next…

What’s Trending In Marijuana and Cannabis Packaging?

Packaging in the cannabis industry is constantly changing. The word “trending” is not a term that I use often, but it precisely expresses what’s going on in our industry. New regulations in labeling requirements are constantly being introduced. What I…

Why It’s Important to Leverage the Human Element in Branding

By Wendy Rall Great branding is one of the most important elements of your business. People are beginning to realize the importance of what I call “the human element” in their branding, advertising and marketing efforts. Technology has changed the way…

How Your Advertising Can Truly Make an Impact

March 11, 2016
Wendy Rall
Marketing
0 Comments

So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print --…