By Wendy Rall Branding is one of the most misunderstood hot topics in our industry today. Due to this, it’s critical to your business to understand the importance of a strong brand, which is much more than a logo. What is a logo? Simple question, right? We all know that it is your identifying mark. It […]
branding cannabis
What is your brand image saying about you?
The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar deals. Each coupon has a very different feel to it. I found this to be […]
Survive a Shift From Medical to Recreational Cannabis
By Celeste Miranda Multiple states in the US successfully legalized recreational cannabis and have seen countless benefits, the most publicized of which is the epic tax revenue that the cash crop is bringing into the state budget. As Colorado, Oregon, Washington and other recreational states have led the way, many other small governments are looking […]
Marketing with COMPLETE information
By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and advertising efforts. Overall, it is important to include your city and state on all invitations, […]
Elevating the Image of Cannabis Brands
NEW CANNABIS BRANDS SHOW OFF THEIR QUALITY WITH STYLE Branding is a hot word in the cannabis industry. As we near the end of 2016, we see the image of cannabis being elevated. Emerging new marketing and branding firms are replacing “psychedelic” images of old, with sophisticated images, elevating the overall image of cannabis. Established […]
Using Clip Art Discredits Your Brand
If it looks like clip art, it most likely is. I received a newsletter from a media source that I had never seen before. The moment that I saw the branding, I suspected that the logo contained clip art. In order to satisfy my curiosity, I went online to do some research. I found that my […]
Re-Sizing Your Ads When Advertising Your Brand
Imagine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine it’s time to run an ad in another magazine. Would you give that same ad […]
Creating Effective Advertising
“Can’t we just use the back of the brochure as our advertising?” This question was posed to me last week and inspired me to share this experience with you. One of our awesome clients in cultivation is interested in running one-third (1/3) page magazine print ads. We completed the branding, printed cards, and brochures to date; and we are about […]
Be in Control of Your Branding
Volume 4 Article 1 Do you want your brand to be recognized and remembered? Even when you have a great logo in place, it’s important to be in control of your branding. Consistency helps your brand to be recognized and remembered. My recent experience inspired this article and brought to mind the importance of letting […]
Updating your brand package design
By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package on a store shelf or an image of your package online, you need to command attention. […]
Logo Usage: You Need to Plan For Both Big and Small
Does your logo read well? First thing to remember — size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how you want your brand to be marked. Go ahead and dream keeping in mind that […]
Creating Branding Consistency — Both Online AND Offline
Branding is a first step in bringing your dream to life. When you make the decision and say ,“Yes, I’m going to do it; I’m going to become a licensed cultivator!”, the adrenaline and creativity kicks in. But the next reaction is, “I’m also going to create my own line of products! I need a […]
What’s Trending In Marijuana and Cannabis Packaging?
Packaging in the cannabis industry is constantly changing. The word “trending” is not a term that I use often, but it precisely expresses what’s going on in our industry. New regulations in labeling requirements are constantly being introduced. What I am seeing most now is the significant change in the actual size and structure of […]
Why It’s Important to Leverage the Human Element in Branding
By Wendy Rall Great branding is one of the most important elements of your business. People are beginning to realize the importance of what I call “the human element” in their branding, advertising and marketing efforts. Technology has changed the way we live and has such an impact on how we work, but moreover it has […]
How Your Advertising Can Truly Make an Impact
So often I see advertising and marketing materials that are so full of content that nothing is legible. An “impactful image” is seen, read, and understood quickly and easily. For example, lets take an advertisement whether digital or print — what makes for an impactful ad? Simply, it would contain one magnificent photo, graphic, or […]
Do You Know When It Is Time to Bite the Bullet and Rebrand?
“What is rebranding?” It is taking an existing brand image and creating a more powerful, better read, or original image. In the Cannabis Industry, I have met many creative and intelligent new business owners. They know how to put a label design together or create a logo with basic design program skills. This can get […]
What It Comes to Your Business Logo, You Really Need to Be Original
In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name. There is a constant flow of new products and services to the industry. Whether you offer a vape product, edibles, topicals, or flowers, you have competitors out there who are looking […]
Easy Ways To Boost Your Cannabis Brand
By Alexa Divett Once you’ve defined your Unique Selling Proposition and begun to think about how you will visually convey this unique awesomeness to your target audience, it’s time to build your cannabis brand, and most importantly, use your beautiful branding properly. Remember your branding is not a set it and forget it component of […]
