How to Market Your Cannabis Brand to Gen Z December 27, 2022 Susan Gunelius Marketing 0 Comments Mid, slay, drip, hits different – if you’re not familiar with these words and phrases and you’re a cannabis marketer, then you need to learn what they mean and how to use them. Why? Because these words are the language… Read More→
Is Your Cannabis Brand Ready For New York’s Rollout? March 28, 2022 Pam Chmiel Marketing 0 Comments The New York cannabis marketplace is expected to open for business later this year. And it looks on track given Governor Hochul's provision for hemp farmers to begin growing marijuana this season to ensure there is supply for the demand… Read More→
5 Ways Cannabis Brands Can Stand out in an Increasingly Competitive Market July 6, 2021 Susan Gunelius Marketing 0 Comments The key to standing out in a crowded marketplace is to own a word in consumers’ minds. That’s what brand positioning is all about – creating unique perceptions and expectations for your brand that consumers can trust and delivering on… Read More→
Cannabis Brand Opportunities Revealed in Consumer Behavior Research April 26, 2021 Susan Gunelius Marketing, News & Insights 2 Comments According to the 2021 U.S. Cannabis Consumer Evolution study released by New Frontier Data, cannabis consumer annual spending continues to climb with legal U.S. cannabis annual spending ($19.9 billion) now surpassing annual consumer spending for bottled water ($19.4 billion) and… Read More→
Research Reveals Top 7 Cannabis Industry Marketing Challenges April 5, 2021 Susan Gunelius Marketing, News & Insights 0 Comments As long as cannabis remains illegal at the federal level, brands will face cannabis marketing challenges. Unfortunately, that is unlikely to change in the near future. In the meantime, the key to success is understanding what those challenges are and… Read More→
Looking to cash in on the green wave and jump into a new market? Here’s some PR tips from an industry pro December 21, 2020 Jordan Isenstadt Marketing 0 Comments By Jordan Isenstadt With the recent ballot measure victories on Election Day, a total of 36 states (along with Washington, D.C. and three territories) have some form of legal cannabis on the books. With dollar signs in mind, many are… Read More→
Why Controlling Your Cannabis Brand Experience Across the Board is Key March 25, 2019 John Oram Marketing 0 Comments By Dr. John Oram While the adult-use cannabis industry is rapidly growing, it’s still young with most companies in the start-up phase. And while the opportunities may seem boundless, businesses must also learn to navigate through the seemingly endless and… Read More→
What is your brand image saying about you? January 11, 2017 Wendy Rall Marketing 1 Comment The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar… Read More→
Marketing with COMPLETE information December 15, 2016 Wendy Rall Marketing 0 Comments By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and… Read More→
Elevating the Image of Cannabis Brands October 18, 2016 Wendy Rall Marketing 0 Comments NEW CANNABIS BRANDS SHOW OFF THEIR QUALITY WITH STYLE Branding is a hot word in the cannabis industry. As we near the end of 2016, we see the image of cannabis being elevated. Emerging new marketing and branding firms are… Read More→
Using Clip Art Discredits Your Brand September 26, 2016 Wendy Rall Marketing 0 Comments If it looks like clip art, it most likely is. I received a newsletter from a media source that I had never seen before. The moment that I saw the branding, I suspected that the logo contained clip art. In order… Read More→
Be in Control of Your Branding July 10, 2016 Wendy Rall Marketing 0 Comments Volume 4 Article 1 Do you want your brand to be recognized and remembered? Even when you have a great logo in place, it’s important to be in control of your branding. Consistency helps your brand to be recognized and… Read More→
Updating your brand package design July 1, 2016 Wendy Rall Marketing 0 Comments By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package… Read More→