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Classifying Medical Cannabis vs. Traditional Pharmaceuticals Guides Marketing Efforts

When considering Medical Cannabinoid Therapy (MCT), most informed physicians and patients focus on two classes of cannabinoids:  tetrahydrocannabinols (THC) and cannabidiols (CBD).  However, research has identified over 500 compounds in cannabis, including over 120 distinct cannabinoids and over 100 terpenes. Despite…

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