B2B marketing Archives - Cannabis Business Executive - Cannabis and Marijuana industry news

5 B2B Content Marketing Trends for 2022 Your Cannabis Brand Should Know

December 27, 2021
Susan Gunelius
Marketing
1 Comment

Content is the foundation of all marketing today, and that trend will continue in 2022 based on the results in the recent 12th Annual B2B Content Marketing: Insights for 2022 report from the Content Marketing Institute. In other words, if…

5 B2B Marketing Tactics that Work in the Cannabis Industry

February 1, 2021
Susan Gunelius
Marketing
0 Comments

Marketing in the cannabis industry comes with a long list of challenges. With restrictions on social media advertising, pay-per-click advertising, and more, many affordable and effective go-to B2B marketing tactics aren’t available to businesses operating in the cannabis industry, or…

Research Finds Service Providers Positioned as Relevant Visible Experts Win

The marijuana-related businesses that provide professional services to companies operating within the legal cannabis industry can gain a significant competitive advantage in today’s market when they position their employees and their brands as relevant visible experts according to new research…

B2B Content Marketing for the Cannabis Industry: 7 Mistakes to Avoid

Cannabis business license holders need a wide variety of products, and services to operate, and there are a growing number of companies that meet those needs either by selling exclusively to cannabis businesses or by expanding into the cannabis industry.…