Create a Cannabis Brand That Customers Are Proud to Associate With Using These 4 Pillars May 2, 2022 Charlena Berry Marketing, News & Insights 1 Comment The following is adapted from Breaking the Stigma. by Charlena Berry I used to be a Qdoba customer. I was in love with their tortilla soup and had it for lunch all the time. Then a Chipotle opened in my… Read More→
Turning the Spotlight on Celebrity Endorsement of Cannabis Companies February 16, 2022 Matthew Kittay Policy & Legal 0 Comments by Matthew Kittay, William Bogot, Joshua Horn, and Michael Reinert, Attorneys at Fox Rothschild LLP As cannabis brands expand nationally in the United States, and the industry begins to consolidate, it is not a surprise that enterprises are looking to distinguish their products… Read More→
4 Reasons Specialization Should Lead Your Cannabis Branding Strategy February 7, 2022 Sean Arnold Marketing 0 Comments Getting the attention of your target audience is essential when it comes to pulling in new customers. To stand out, brands have employed diverse, explosive, and sometimes boisterous strategies. But what if less is more? As it turns out, brands… Read More→
The Art of Competitive Cannabis Pricing January 4, 2021 Tate Behning Best Practices, Marketing 0 Comments By: Tate Behning Before cannabis was a legal option, prices in the unregulated market varied wildly depending on the whims of the individual seller. But as states find themselves at different points on the path to legalization, the market is rapidly… Read More→