Public opinion of cannabis is shifting rapidly with adult use cannabis legal in 10 states and 33 states have approved medical marijuana. But we wage a daily battle in our struggle to communicate. Most markets forbid the use of mass media to reach our customers or even educate the general public. Coupons or giveaways of […]
advertising
5 Reasons Why CBD Companies Must Advertise
Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free, and advertising costs money. So why is it that even with all of these wonderfully low cost and free ways to promote your CBD business I contend that you must make advertising […]
Here’s How To Market & Sell CBD Online Without Advertising
How To Market CBD Oil Online Advertising CBD oil and CBD products on Google, Facebook, or Instagram is a challenge, so you need alternative forms of marketing to be able to market CBD oil online and grow your CBD business. I bet you’d agree with this statement: people are so curious about CBD oil and other […]
The State of Public Relations in the Cannabis Industry
By Shawna Seldon McGregor When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this would be a fun and enlightening opportunity to peel back the complex layers of publicity, […]
What is your brand image saying about you?
The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar deals. Each coupon has a very different feel to it. I found this to be […]
Marketing with COMPLETE information
By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and advertising efforts. Overall, it is important to include your city and state on all invitations, […]
Marketing Myths That Could Sabotage Your Success
I am constantly amazed at how many coaches, consultants and “gurus” throw out cookie cutter marketing advice without taking the time to understand the target audience, unique selling proposition, budget and goals of the business owner they are “advising.” Often times this advice comes in the form of mythical do’s and don’ts that may or […]
Using Clip Art Discredits Your Brand
If it looks like clip art, it most likely is. I received a newsletter from a media source that I had never seen before. The moment that I saw the branding, I suspected that the logo contained clip art. In order to satisfy my curiosity, I went online to do some research. I found that my […]
Re-Sizing Your Ads When Advertising Your Brand
Imagine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine it’s time to run an ad in another magazine. Would you give that same ad […]
Creating Effective Advertising
“Can’t we just use the back of the brochure as our advertising?” This question was posed to me last week and inspired me to share this experience with you. One of our awesome clients in cultivation is interested in running one-third (1/3) page magazine print ads. We completed the branding, printed cards, and brochures to date; and we are about […]
Be in Control of Your Branding
Volume 4 Article 1 Do you want your brand to be recognized and remembered? Even when you have a great logo in place, it’s important to be in control of your branding. Consistency helps your brand to be recognized and remembered. My recent experience inspired this article and brought to mind the importance of letting […]
Canadian Marijuana industry closely watches advertising rules
Producers say plain packaging would be a ‘disservice’ to customers You might remember the smoking Joe Camel from magazine ads and the chesterfield-touting Joe Canadian from beer ads, but there’s a chance you’ll never meet Joe Marijuana. As the Liberal government prepares to introduce legislation next spring to legalize cannabis, it has asked a nine-member […]
Updating your brand package design
By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package on a store shelf or an image of your package online, you need to command attention. […]
Logo Usage: You Need to Plan For Both Big and Small
Does your logo read well? First thing to remember — size matters. You are about to build your brand. You have an image in your mind. It is a visual image that is a reflection of you and of how you want your brand to be marked. Go ahead and dream keeping in mind that […]
Advertising, Marketing & PR
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Cannabis Industry Teaming Up With Madison Avenue to Sell to Mainstream America
MARIJUANA advocates are teaming up with Madison Avenue to try to make pot palatable to mainstream Americans — and to the advertisers that want to reach them. High Times, the 42-year-old must-have magazine for the cannabis enthusiast, has collaborated with Sparks & Honey, an Omnicom advertising agency, on a report meant to prompt big-picture thinking […]
Why It’s Important to Leverage the Human Element in Branding
By Wendy Rall Great branding is one of the most important elements of your business. People are beginning to realize the importance of what I call “the human element” in their branding, advertising and marketing efforts. Technology has changed the way we live and has such an impact on how we work, but moreover it has […]
New York Cannabis Company Lashes out, Calls Google’s Ad Policy “Evil”
New York medical-marijuana companies opened their dispensaries for business in January, but it’s been difficult to get the word out. Not only does the state prohibit companies from approaching doctors about their products, but Google and Facebook have also put up obstacles to reach patients. Vireo Health of New York has been trying to promote […]
