A Prescription for Progress? September 21, 2023 Benton Bodamer Policy & Legal 0 Comments Would a Schedule III Reclassification of Psychoactive Cannabis Help or Hurt State Operators? By Benton Bodamer, Member, Dickinson Wright PLLC, Adjunct Professor of Law, Drug Enforcement and Policy Center, Moritz College of Law, The Ohio State University I. Introduction On… Read More→
Medical marijuana laws in Colorado will be more strict starting Jan. 1. Here’s how. November 15, 2021 AggregatedNews Colorado 0 Comments New rules for buyers and sellers were announced this week Colorado will impose stricter rules for the purchase of medical marijuana starting Jan. 1 following several months of deliberation over how to execute a new state law meant largely to… Read More→
Finding your Voice, When No One Can Hear You July 30, 2019 Patricia Rosi Marketing, Op-Ed 0 Comments Public opinion of cannabis is shifting rapidly with adult use cannabis legal in 10 states and 33 states have approved medical marijuana. But we wage a daily battle in our struggle to communicate. Most markets forbid the use of mass… Read More→
5 Reasons Why CBD Companies Must Advertise May 20, 2019 Celeste Miranda Hemp Industry News, Marketing 0 Comments Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free, and advertising costs money. So why is it that even with all of these wonderfully low cost… Read More→
Here’s How To Market & Sell CBD Online Without Advertising March 26, 2019 Vee Popat Hemp Industry News, Marketing 0 Comments How To Market CBD Oil Online Advertising CBD oil and CBD products on Google, Facebook, or Instagram is a challenge, so you need alternative forms of marketing to be able to market CBD oil online and grow your CBD business. I… Read More→
The State of Public Relations in the Cannabis Industry May 1, 2018 Shawna Seldon McGregor Marketing 1 Comment By Shawna Seldon McGregor When Cannabis Business Executive offered me a recurring column to dig into the details and the drama behind the art of communicating to targeted audiences—otherwise known as public relations—I jumped at the opportunity. I knew this… Read More→
What is your brand image saying about you? January 11, 2017 Wendy Rall Marketing 1 Comment The fonts and colors used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar… Read More→
Marketing with COMPLETE information December 15, 2016 Wendy Rall Marketing 0 Comments By Wendy Rall Marketing: who, what, WHERE, when and why Most of us know that these are the basics needed in your marketing materials. However, I still see that many companies are not providing their complete addresses on marketing and… Read More→
Marketing Myths That Could Sabotage Your Success November 3, 2016 Alexa Divett Marketing 1 Comment I am constantly amazed at how many coaches, consultants and “gurus” throw out cookie cutter marketing advice without taking the time to understand the target audience, unique selling proposition, budget and goals of the business owner they are “advising.” Often… Read More→
Using Clip Art Discredits Your Brand September 26, 2016 Wendy Rall Marketing 0 Comments If it looks like clip art, it most likely is. I received a newsletter from a media source that I had never seen before. The moment that I saw the branding, I suspected that the logo contained clip art. In order… Read More→
Re-Sizing Your Ads When Advertising Your Brand August 21, 2016 Wendy Rall Marketing 0 Comments Imagine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine… Read More→
Creating Effective Advertising August 4, 2016 Wendy Rall Marketing 0 Comments “Can’t we just use the back of the brochure as our advertising?” This question was posed to me last week and inspired me to share this experience with you. One of our awesome clients in cultivation is interested in running one-third (1/3)… Read More→
Be in Control of Your Branding July 10, 2016 Wendy Rall Marketing 0 Comments Volume 4 Article 1 Do you want your brand to be recognized and remembered? Even when you have a great logo in place, it’s important to be in control of your branding. Consistency helps your brand to be recognized and… Read More→
Canadian Marijuana industry closely watches advertising rules July 10, 2016 AggregatedNews Canada, Marketing 0 Comments Producers say plain packaging would be a 'disservice' to customers You might remember the smoking Joe Camel from magazine ads and the chesterfield-touting Joe Canadian from beer ads, but there's a chance you'll never meet Joe Marijuana. As the Liberal… Read More→
Updating your brand package design July 1, 2016 Wendy Rall Marketing 0 Comments By Wendy Rall Volume 3 Article 6 With new brands constantly emerging in the market, it’s now more important than ever to be sure that your package design is working for you. Whether the customer is looking at your package… Read More→