Advertising Cannabis Archives - Cannabis Business Executive

Jane Technologies: Digitizing the Cannabis Retail Experience

November 11, 2022
Brian MacIver
E-commerce, Science and Technology, Spotlight
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One of the books that most influenced Socrates Rosenfeld, CEO of cannabis e-commerce platform Jane Technologies, is “The Infinite Game” by Simon Sinek. In the book, Sinek splits the different games that humans play into two categories: finite, and infinite.…

Even where it’s legal to sell marijuana, it’s hard to advertise it

April 6, 2018
AggregatedNews
Marketing
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As the cannabis industry grows, generating an estimated $10 billion in annual sales, states are increasingly approving medical marijuana programs and passing adult-use laws. But for marketing agencies, marijuana dispensaries and cannabis brands, advertising the pot brings its own hurdles. Online…