The Growing Demand of CBD

High Yield Insights, a leading consumer market research agency focused on cannabis consumer insights, has partnered with InnovateMR to survey 4,000 Americans on their attitudes and behaviors surrounding cannabis and CBD. Previously seen as a fringe product category, consumer brands large and small are exploring how CBD can set the path for innovation and expand existing product offerings to capitalize on this quickly growing market. Key presentation takeaways include:

• Define and measure CBD users and prospective users – identify the key drivers for adoption.
• Identify mass market opportunities for CPG firms to integrate CBD into products and innovate against this category.
• Discuss various CBD consumer personas defined by custom analytics.
• Understand the unique dimensions of the fragmented cannabis market, including insights on CBD usage and attitudes across states with adult use, medical, and limited cannabis programs.
• Identify the impact of COVID-19 on the CBD consumer and provide recommendations on how the pandemic-response can help acquire new customers focused on health and wellness.
• Shed light on consumer preferences for specific categories.

Join insights experts Lisa Wilding-Brown (CRO, InnovateMR), Mike Luce (President and Co-Founder, High Yield Insights), and High Yield Insights Senior Consultants Alexandra Curley, and Maggie Cowee for this special presentation!