The Future of Infused Products

It’s easy to toss around buzz words, such as micro-dosing, senior demos and luxe-ing the leaf, but what are the deeper cannabis trends that will reveal themselves, engage consumers, change purchasing behaviors and have staying power? In this discussion, Wana Brands CEO Nancy Whiteman will explore the future of infused cannabis products, including how to get out ahead of where the market is going while still running a profitable business today; and how to spot a real trend and not just marketing hype.

Meet the Speaker:

Nancy Whiteman 
CEO, Wana Brands

Heralded as “The Queen of Legal Weed” by Inc. (May 2017) and “The Martha Stewart of Edibles” by Entrepreneur (Jan. 2019), Nancy Whiteman is CEO of Wana Brands, the producer of best-selling products Wana Sour Gummies and WanaCapsXR. Wana Brands is ranked the No. 1 edibles brand in sales revenues in the United States, according to BDS Analytics Brand Share Report. Nancy directs the development of partnerships and licensing agreements domestically and internationally. Nancy leads the company’s strategic vision and has been instrumental in Wana Brands’ growth into new and emerging markets. She was one of six women included in High Times 100 in March 2019. In May 2019,Nancy was listed as No. 3 in Cannabis Business Executive’s 2019 Power Women in Cannabis. Prior to Wana, Nancy was a principal with The Whiteman Group, a sales and marketing consultancy, and previously held a range of senior level marketing and business development positions including Vice President, Marketing and New Corporate Ventures for the Paul Revere Insurance Group in Massachusetts. Nancy holds a Bachelor of Science from Cornell University and an MBA from the University of Massachusetts at Amherst. She is a member of the Colorado Cannabis Manufacturers Association, National Cannabis Industry Association and Marijuana Policy Project.