How to partner with a MSO as part of your brand expansion strategy.

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

AYR Wellness Chief Commercial Officer, Jamie Mendola, joins Deep Roots to discuss how to go about partnering with MSOs as part of a brand’s expansion strategy. Jamie will share how AYR decides on what product formats are considered strong partner opportunities versus AYR’s in-house brands and what goes into the decision-making process of brand selection. AYR Wellness has always been focused on building their own brands and have acquired Levia, a leading beverage brand in Massachusetts. Learn from Jaime about how they consider the “buy-build-partner” approach in each market and what partner opportunities exist today with AYR.

Our Guest: Jamie Mendola, Chief Business Development Officer, AYR Wellness

Jamie Mendola is the Chief Business Development Officer and Head of National Wholesale and Purchasing for AYR Wellness, a publicly-traded cannabis multi-state operator (MSO). He was part of the founding management team that transformed AYR from a 2-state operator into the 6^th largest cannabis company in the United States. Jamie leads AYR’s strategic growth initiatives overseeing acquisitions, license applications, joint ventures, and brand partnerships. He also leads AYR’s wholesale and purchasing efforts nationally and is the General Manager of the West Coast Region. Jamie was also a co-founder of the Mercer Park Brand SPAC that completed a qualifying transaction with Glass House Group, a large vertical operator and brand platform in California, where he remains a board member.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

CBE & DeepRoots thanks our June Webcast Sponsor.