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Title: How Can a Local Lifestyle Brand Succeed in New Market Expansion?

Date: October 25, 2023
Time: 1:00 pm - 2:00 pm
Location: FREE WEBCAST - Register to Watch this Event recording and learn more!
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DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

The Cannabist Company, formerly known as Columbia Care, is reengaging with strategies that made its business model successful in the past, after the Cresco merger was terminated a few months ago. As a result, The Cannabist Company is revitalizing components of its corporate strategy that have remained essential to its DNA, including brand partnerships with Tyson 2.0 and expansion of its internal brands outside its walled garden. Come learn from Jesse Channon, chief commercial officer, about how these initiatives will be deployed, what it will mean for third party brands wanting shelf space and what to expect from The Cannabist Company wholesale strategy.

Our Guest: Jesse Channon, Chief Commercial Officer, The Cannabist Company

Jesse Channon is the Chief Commercial Officer of The Cannabist Company, formerly known as Columbia Care, overseeing Retail, Wholesale, Marketing and Technology Innovation. He joined the company in 2019 as Chief Growth Officer. Jesse is an accomplished leader with over a decade of experience in digital marketing, consumer targeting, grassroots campaigns and social media, having advised and worked with some of the largest brands and agencies in the world, including Microsoft, AT&T, Honda, Starbucks, NBC, Red Bull and more. A member of the founding team at PageLever, a Y Combinator-backed company, Jesse oversaw all revenue and partnerships, working with companies such as YouTube, Intel and Toyota to build one of the first real-time applications on Facebook’s API and earning certification in the first wave of Preferred Marketing Developers. In 2013, PageLever sold to Unified, a New York City-based Ad Tech company, where Jesse spent six years on the senior management team. After Unified, Jesse served as Chief Revenue Officer for Social Native, a custom content marketplace. He serves on the Entrepreneurship Advisory Board for the Harbert School of Business at Auburn University, the Marketing Board for UJA in New York City and mentors first-time founders of early-stage startups.

DeepRoots Host: Erik Ott, Founder, Ott Growth Advisors







Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

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