Do Cannabis Brands Really Know Their Customers?

DeepRoots is a free, monthly, webcast series featuring some of the foremost operators and brands in the Cannabis Industry. This collaborative venture between CBE & Ott Growth Advisors provides best practices and strategic insights for cannabis brands and operators to position their businesses for market expansion and growth.

About This Event:

Cannabis brands are aggressively expanding and facing the daunting challenge of building their brands in each new market. Bethany Gomez, Managing Director of the Brightfield Group, joins Deep Roots to discuss how data and research are helping brands connect and resonate with consumers. Bethany and host Erik Ott will discuss best practices in consumer brand building, including topics like:

• Do traditional CPG strategies work in Cannabis or are other approaches more effective in reaching consumers?
• Can a brand be created from scratch?
• How do consumers feel towards MSO brands vs legacy brands?
• What are tactical strategies that you can develop that show results without a massive investment?
• What are the pros and cons of working with influencers?

And… are “Soccer Moms” really a category?

April Guest:

Bethany Gomez, Managing Director of the Brightfield Group

Bethany has established herself as a trailblazer in emerging markets, with a focus on cannabis, CBD and wellness. As Managing Director and Co-Founder of Brightfield Group, Bethany’s commitment to leadership and storytelling through meaningful data has positioned the company as an industry leader, playing a crucial role in shaping the cannabis, CBD and wellness industries both from a consumer and market perspective. Bethany has been featured and quoted in numerous media outlets including The New York Times, Wall Street Journal, CNN, Bloomberg, Yahoo! Finance and more.

DeepRoots Host:

Erik Ott, Founder, Ott Growth Advisors

Erik Ott is the founder of Ott Growth Advisors (OTA), a boutique investment bank specializing in Corporate Development and M&A. Ott serves on the Board of Directors of BGP Acquisitions Corp, a $115m cannabis SPAC trading on the NEO exchange. Before OTA, Ott was a founding partner at KO Acquisitions, Inc. and investment bank specializing in M&A in the State of California.

DeepRoots thanks our April Webcast Sponsor