Best Practices for Brand Expansion

DeepRoots is a free, monthly, webcast speaker series featuring some of the foremost operators and brands in the Cannabis Industry. It is a collaborative venture between CBE & Ott Growth Advisors providing best practices and strategic insights to cannabis brands and operators to help them position their businesses for market expansion and growth.

About This Event:

Binske founder and CEO Jacob Pasternack joins Deep Roots’ Host Erik Ott to share how Binske has built a brand footprint across the US with an exclusively IP licensing model. Binske currently operates in 6 markets with 6 more coming online over the next 2 quarters.  As one of the only “pure-play” licensing brand models in cannabis Jacob is keenly aware of how to evaluate, select and enable partners to drive his brand business forward. Jacob will share the details of success to date and explain how his past and current fundraising initiatives are designed to support those partnerships.

Meet the Speaker:

Jacob Pasternack Founder, Chairman & CEO Praetorian Global INC

Jacob is the Founder, Chairman & CEO of Praetorian Global INC, a leading brand owner and intellectual property provider to the global cannabis and hemp industry. Praetorian develops unique portfolios of cannabis, hemp and lifestyle-related intellectual property, leading to award-winning products such as Binske and Oni Seed Co. Praetorian provides access to its intellectual property and 100+ years of combined cannabis cultivation genetics knowledge and experience primarily through licensing arrangements with partners, enabling them to bring new brands and products to market.

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