This article explores the impact that the pandemic has had on men in particular and what that might mean for the CBD industry. In September and October 2020, High Yield Insights ran a national study on consumer lifestyles, the impact of Covid-19, and an in-depth questionnaire on CBD usage. Nearly 13,500 men aged 21+ in […]
Advertising, Marketing, PR & Research
Working with a Creative Agency: Is the Juice Worth the Squeeze?
For businesses that have never worked with a creative marketing agency, realizing such services’ value can be challenging. The often hefty price tags that come with abstract terms like “discovery” and “creative” can seem quite daunting. Yet, in the vast expanses of the cannabis startup culture, there is perhaps no better way to make your […]
How cannabis has mainstream sleep aids counting sheep
2021 threatens to deliver another year of turmoil, characterized by further lockdowns, social distancing, and an ongoing threat to health, daily routines, and financial security on a global scale – any one of which would be ample cause to lose sleep. Dubbed by some as ‘Coronasomnia’, observers have found evidence of sleep disorders occurring around […]
5 B2B Marketing Tactics that Work in the Cannabis Industry
Marketing in the cannabis industry comes with a long list of challenges. With restrictions on social media advertising, pay-per-click advertising, and more, many affordable and effective go-to B2B marketing tactics aren’t available to businesses operating in the cannabis industry, or the limitations imposed on businesses operating in and with the cannabis industry make them poor […]
How Customer Data Can Drive Cannabis Operators’ Decision Making
In traditional consumer packaged goods markets, the balance between retailers and manufacturers is dynamic and competitive. When it comes to consumer data and shopping behavior data, retailers have a huge advantage over their manufacturer providers. Why? Because they have access to SKU level shopping data, and with the advent of loyalty/frequent shopper card programs, retailers […]
The Art of Competitive Cannabis Pricing
By: Tate Behning Before cannabis was a legal option, prices in the unregulated market varied wildly depending on the whims of the individual seller. But as states find themselves at different points on the path to legalization, the market is rapidly changing. Today, cannabis is a $52 billion industry, and Americans cultivate 29.9 million pounds of […]
What is CRM and why is it important in Cannabis marketing?
How building a strong Customer Relationship Management List can super-charge your retail dispensary business. Imagine that you’re shopping at your favorite local sandwich shop. When you walk in, Wendy, the owner shouts hello to you over the counter with her back turned towards you. “The usual?” she asks? “Also, we’ve got those ice tea flavors […]
5 Research-Backed Reasons Cannabis Brands Must Prioritize Customer Experience
By Susan Gunelius Across industries, including the cannabis industry, the term customer experience (CX) gained significant traction during 2020, and now, a variety of research studies have put the growing interest in CX into perspective. No longer is customer experience an ideal that businesses will work toward in the future. In 2021, customer experience will be […]
Looking to cash in on the green wave and jump into a new market? Here’s some PR tips from an industry pro
By Jordan Isenstadt With the recent ballot measure victories on Election Day, a total of 36 states (along with Washington, D.C. and three territories) have some form of legal cannabis on the books. With dollar signs in mind, many are turning their attention to legal cannabis markets, especially states that have recently expanded their cannabis […]
CBD Marketing: There’s Hope Beyond Black Friday
by Scott Waldman Black Friday is widely considered the holy grail for holiday sales. Marketers will spend months preparing the perfect campaign to win conversions between Thanksgiving and Cyber Monday – but then what happens? Is it still possible for CBD brands to boost sales and capture new markets through December, or even into January? […]
