Lessons Learned in Cannabis Marketing

With cannabis marketing, I like having a very clear goal. It’s challenging. I think your goal should have some time frame and it should be kind of scary - not impossible but realistically impossible. For me, the unknown of life…

Facebook Ads Algorithm Explained for Cannabis Companies – Part 2 of 2

October 3, 2017
Celeste Miranda
Marketing, Science and Technology, Training & Education
0 Comments

All right, so let’s say you’re doing a Michigan Method (a multivariate Facebook testing strategy for scaling ad campaigns) or some similar style. You have a ton of ad-sets targeting the same people and they’re all on low budgets. If…

Forum on the Hill About Medical Cannabis for Veterans: “To Our Commander in Chief – Are You Listening?”

September 19, 2017
David Hodes
Compliance and Regulations, Science and Technology, Training & Education
2 Comments

I recently attended a powerful forum on Capitol Hill, “What Medical Cannabis Could Look Like for Our Veterans,” about veteran use of medical cannabis held at the Rayburn Congressional Representatives building on September 13. The forum included representatives from the…

In from the Shadows: Advantages of Transitioning to a Regulated Cannabis Market

September 18, 2017
Johnny Sayegh
Cultivation, Processing, Training & Education
0 Comments

As an up-and-coming cannabis entrepreneur, I often wonder: Will the local government support me until cannabis is rescheduled at the federal level? How much money will I actually make? Is this the right industry to get involved with? Questions like…

Google Analytics for the Cannabis Industry

We’ve got a really sexy topic. We’re going to talk about Google Analytics. Now I know people in the cannabis industry don’t get too excited about analytics and data. But the fact of the matter is businesses that track their…

A Behind the Scenes Look at a Startup Cannabis Business Development – Values and Goals

(Ed. note - The following article is a first-hand account of the progress of the development of Garden First, a cannabis startup beginning their operations with a 6,000 square foot indoor production facility in central Oregon. Every quarter an article…

How to Create Amazing Content For the Cannabis Industry

I think we are all writers in this world, especially a social media content driven world, but more than that, I think that there’s a lot of fun that can come with cannabis content writing. You can certainly learn a…

Don’t Go It Alone: Why Every Cannabis Company Needs the Right Set of Partners

August 28, 2017
Maureen Ryan
Cultivation, HR and Staffing, Retail, Training & Education
0 Comments

It’s all about who you know. In the high-velocity world of cannabis companies, this mantra is so true. When starting out or expanding into new territory, with limited resources and an uncertain future, companies often don’t have all the knowledge, skills or talents…

How to Use Customer Loyalty Marketing in the Cannabis Industry

August 25, 2017
Jeffrey Harris
Cultivation, Marketing, Processing, Retail, Science and Technology, Training & Education
0 Comments

The growth of the marijuana industry is of the likes of cable television in the 90’s and broadband internet in the 2000’s. We are at the helm of a business market that is on par to grow at astronomical proportions.…

Cannabis Startups Can Learn from the Dot.Com Past

August 22, 2017
Maureen Ryan
Ancillary Businesses, Banking, Finance & Real Estate, Retail, Training & Education
0 Comments

The pressure is always on. In Silicon Valley, we’re accustomed to tech startups moving at the speed of light to get their innovative products to market. All while fending off tough competition, being careful with their capital and acting nimbly to meet…

How to Manage Cannabis Business Leadership In An Increasingly Brighter Spotlight

August 8, 2017
James Bailey, Thomas Larsen and Samuel Martin
Cultivation, HR and Staffing, Processing, Retail, Training & Education
0 Comments

A critical element of successful leadership is appreciating the spotlight. Leaders are in the spotlight. People are watching them. Closely. Assiduously. They're the subject of the floodlights’ glare. The aperture is set for widest exposure where all images are captured…

What You Need to Know To Protect Your Cannabis-Related Business From B2B Credit Fraud

July 18, 2017
Sam Fensterstock
Banking, Finance & Real Estate, Policy & Legal, Training & Education
1 Comment

As the largest majority of financial transactions in the cannabis market are still in cash, B2B credit fraud may not be on the top of the list of subjects you want to learn about. But as the cannabis market evolves…

How to Evaluate a Cannabis Consultant in a Crowded Pool of Choices

The cannabis industry is saturated with consultants who can assist with business planning, application development, build out, financial advising, and more. Finding the right consultant can mean the difference between a successful business and one that closes its doors too…

When It Comes to Cyber Security, The Weakest Link is Still Employees

June 21, 2017
Michelle Drolet
Science and Technology, Security, Training & Education
1 Comment

We need to make sure the highly regulated world of cannabis business knows how to protect its data, customer and otherwise, yet also control access to it without too much hassle. As an insurgent breed, hackers are savvy and will…

What your retail team should know.. and why you should teach them

May 22, 2017
Chris Boudreau
Retail, The Buck Stops Here, Training & Education
1 Comment

Margaret Thatcher once said, “Being powerful is like being a lady: If you have to tell people you are, you aren’t.” I find that quote to be surprisingly relevant when it comes to dispensaries and their budtenders. I have visited…

Lessons Learned in Cannabis Marketing

Facebook Ads Algorithm Explained for Cannabis Companies – Part 2 of 2

Forum on the Hill About Medical Cannabis for Veterans: “To Our Commander in Chief – Are You Listening?”

In from the Shadows: Advantages of Transitioning to a Regulated Cannabis Market

Google Analytics for the Cannabis Industry

A Behind the Scenes Look at a Startup Cannabis Business Development – Values and Goals

How to Create Amazing Content For the Cannabis Industry

Don’t Go It Alone: Why Every Cannabis Company Needs the Right Set of Partners

How to Use Customer Loyalty Marketing in the Cannabis Industry

Cannabis Startups Can Learn from the Dot.Com Past

How to Manage Cannabis Business Leadership In An Increasingly Brighter Spotlight

What You Need to Know To Protect Your Cannabis-Related Business From B2B Credit Fraud

How to Evaluate a Cannabis Consultant in a Crowded Pool of Choices

When It Comes to Cyber Security, The Weakest Link is Still Employees

What your retail team should know.. and why you should teach them

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