Marijuana is moving from the dorm room to the classroom at Michigan universities. Two universities in Michigan’s Upper Peninsula are the first in the state to add cannabis-focused degree programs to their offerings. In Marquette, Northern Michigan University — which first launched its Medicinal Plant Chemistry program in 2017 — is expanding its lab space to be […]
Training & Education
Students Across US Now Majoring In Marijuana At Colleges
Colleges are now adding cannabis to their curriculum. Grace DeNoya is used to getting snickers when people learn she’s majoring in marijuana. “My friends make good-natured jokes about getting a degree in weed,” said DeNoya, one of the first students in a new four-year degree program in medicinal plant chemistry at Northern Michigan University. “I say, […]
In Canada, you can study marijuana production for college credit
The country is facing a pot labor shortage, now that the sale and cultivation of cannabis is legal. Beleave Kannabis Corp. wants to grow more than just pot. The Ontario marijuana company aims to build an empire of plant scientists, regulatory experts and security personnel in a nascent industry with exploding demand. But there’s a […]
Class in session for Canada’s first Commercial Cannabis Production program
PRESS RELEASE Niagara College celebrates the launch of pioneering graduate certificate program Niagara-on-the-Lake, ON, Sept. 05, 2018 (GLOBE NEWSWIRE) — Niagara College welcomed its first class of future cannabis industry leaders and officially launched its one-of-a-kind Commercial Cannabis Production (Graduate Certificate) program at its Niagara-on-the-Lake Campus on September 5. The program is Canada’s first postsecondary […]
Cannabis Education and Training – Can Certification Help You?
It seems like you can take online courses and get certified in just about anything these days, and cannabis is no different. Over the past several years, more and more cannabis education and training companies and programs have popped up across the United States offering online and in-person training courses to help people break into […]
Maine Professor To Teach Course Focused On The More Serious Side Of Marijuana
Professor Ike Levine’s new class at the University of Southern Maine’s Lewiston-Auburn College this fall – “Marijuana – Hemp, Hype, Hope and High” – will be purely academic. Mostly. “It’s not going to be a primer for people on how to grow pot. It’s not all about that,” Levine said. “It’s a little bit about […]
5 Red Flags Your Client Is About To Become Your Debtor
We have all heard that in business that nothing is more important than customers. Many corporations today recruit and pay steep salaries for C-Level executives that include titles such as Chief Customer Relations Officer or Chief Happiness Officer. In the cannabis industry, where reputation, community exposure and outreach are crucial for success, we work long […]
How Has Legalization Altered The Way Kids Learn About Marijuana?
WESTMINSTER, Calif. — After Yarly Raygoza attended the drug prevention program at the Boys & Girls Club here last year, she used what she learned to talk a few friends out of using marijuana. The 14-year-old took the class again this year but worries that counseling her friends will become more difficult. Recreational marijuana is […]
The Pitfalls of Collecting On Sales with Salespeople
As a business owner, there are an endless number of tasks to complete and an unseen number of issues that arise without notice. Often times, the business operator wishes there were 30 hours in a day. Of course, as we all know, this is simply not the case. In order to scale an organization, a […]
Northern Michigan University Becomes First to Offer a Degree in Cannabis
Students at a Michigan university might have to do a double-take when they look over the school’s degree options. After all, what college lets someone major in marijuana studies? But that’s exactly what Northern Michigan University is offering as part of a four-year bachelor of science program. It doesn’t seem like a fit for the classic stoner […]
Lessons Learned in Cannabis Marketing
With cannabis marketing, I like having a very clear goal. It’s challenging. I think your goal should have some time frame and it should be kind of scary – not impossible but realistically impossible. For me, the unknown of life is the most interesting part. If you’re doing things that are super-known, there’s not really […]
Facebook Ads Algorithm Explained for Cannabis Companies – Part 2 of 2
All right, so let’s say you’re doing a Michigan Method (a multivariate Facebook testing strategy for scaling ad campaigns) or some similar style. You have a ton of ad-sets targeting the same people and they’re all on low budgets. If you have 50 ad-sets and you’re getting 50 conversions a day from those ad-sets, we […]
Forum on the Hill About Medical Cannabis for Veterans: “To Our Commander in Chief – Are You Listening?”
I recently attended a powerful forum on Capitol Hill, “What Medical Cannabis Could Look Like for Our Veterans,” about veteran use of medical cannabis held at the Rayburn Congressional Representatives building on September 13. The forum included representatives from the Hoosier Veterans for Medical Cannabis, the Veterans Cannabis Group, Veterans for Medical Cannabis Access and […]
In from the Shadows: Advantages of Transitioning to a Regulated Cannabis Market
As an up-and-coming cannabis entrepreneur, I often wonder: Will the local government support me until cannabis is rescheduled at the federal level? How much money will I actually make? Is this the right industry to get involved with? Questions like these are commonly discussed among my fellow cannabis entrepreneurs who are people just like me, […]
Google Analytics for the Cannabis Industry
We’ve got a really sexy topic. We’re going to talk about Google Analytics. Now I know people in the cannabis industry don’t get too excited about analytics and data. But the fact of the matter is businesses that track their data, and that use the data to get better, succeed. Those that don’t get lucky, […]
A Behind the Scenes Look at a Startup Cannabis Business Development – Values and Goals
(Ed. note – The following article is a first-hand account of the progress of the development of Garden First, a cannabis startup beginning their operations with a 6,000 square foot indoor production facility in central Oregon. Every quarter an article will be published focusing on a specific topic, ranging from banking issues to cultivation tips […]
How to Create Amazing Content For the Cannabis Industry
I think we are all writers in this world, especially a social media content driven world, but more than that, I think that there’s a lot of fun that can come with cannabis content writing. You can certainly learn a lot about yourself and your customers – there’s a lot of thinking that goes into […]
Don’t Go It Alone: Why Every Cannabis Company Needs the Right Set of Partners
It’s all about who you know. In the high-velocity world of cannabis companies, this mantra is so true. When starting out or expanding into new territory, with limited resources and an uncertain future, companies often don’t have all the knowledge, skills or talents they need in-house. A well-built ecosystem provides a solid network of trusted partners that can […]
