How changing the way we think about cannabis will create new commercial opportunities The cannabis plants of ancient history were different than most of the examples we know today. As usage of the cannabis plant spread, selective breeding and refinement led to greater variations and potencies of active chemical components within the plant. An appropriate […]
Cannabis & Hemp Research
Why is CBD on Shelf at Big Box Stores?
With GNC joining the ranks of mainstream big box stores carrying some type of CBD product (along with other major players in the drug channel like CVS and Walgreens), as if you needed any further evidence to believe, the rush is officially ‘on’ for products containing CBD in the mass market. Where CBD shoppers are […]
CBD’s National Rollout Requires Execution, Not Just Excitement
With CVS, Walgreens and Rite-Aid all moving in lock step with CBD products, general retailers are now required to develop their own CBD related strategies. Such was the focus at last week’s CBD and the Future of Cannabis conference, where convenience store operators learned more about the opportunities with CBD. And for a group that […]
Infographic: Current and Potential CBD Consumers
As has been well documented in these pages, when the 2018 Farm Bill was signed in December 2018, it marked a turning point for cannabis in general and CBD specifically. We were interested in knowing the consumer’s perspective on CBD now that it had achieved a new level of quasi-legal status. In January, High Yield […]
40 Percent of U.S. Adults Interested in Trying CBD
PRESS RELEASE Report: 40% of adults express interest in cannabidiol (CBD) but seek easier access, more information, and a physician’s recommendation prior to trying CBD products. Chicago – Roughly 40 percent of U.S. adults age 21 and over indicated a willingness to explore CBD under the right conditions, according to a new study on U.S. […]
Is the Endocannabinoid System the Key to Happiness?
Have you ever heard the saying, “happy wife, happy life?” What makes that wife happy? Is it the peacefulness of her family? A stable job? A loving partner? Or, a healthy endocannabinoid system? Could a well-functioning endocannabinoid system (ECS) be the key to our level of happiness? We have heard stories about endocannabinoid deficiency syndrome, but what, if anything, is the proof […]
Daily Marijuana Use And Highly Potent Weed Linked To Psychosis
Weed use is taking off as more states move to legalize it. And with all the buzz over medical marijuana, it’s starting to gain an aura of healthfulness. But there are some serious health risks associated with frequent use. One of the more troubling ones is the risk of having a psychotic episode. Several past […]
CBD consumers & the mainstreaming of cannabis
By Mike Panebianco What today’s CBD buyer might tell us about tomorrow’s cannabis marketplace If any trend symbolizes the mainstreaming of cannabis, it is the sudden presence of CBD embedded everywhere you look. From CBD shots in your espresso to the cute little packets of CBD gummy bears at your local convenience store, this rhyming […]
Make Marijuana Legal? Gen X, Millennials, and Generation Z Say Yes. Most Boomers? Nope
There continues to be a substantial push toward the legalization of marijuana in the United States. Across demographic groups, all but one generation of Americans support the legalization of cannabis, according to a Quinnipiac poll released Wednesday. The only group not ready to let everyone legally light up? Adults over 65 years of age. Only […]
Understanding Potential CBD Users; Drivers to Adoption
In recent weeks, this space has seen several contributions from High Yield Insights to the ongoing conversation in the industry on cannabidiol. Dating back to a high-level review of the CBD consumer in July 2018, our approach has to evaluate the opportunities and challenges ahead for CBD through the lens of consumer insights. Most recently, […]
Promoting MMJ Among Oncologist in the USA
By John Taenzler, Ph.D. In October 2018, a survey was conducted among 87 oncologists (ONCs) in 19 of the States where medical marijuana (MMJ) has been approved and available. An objective of this research was to assess the depth of knowledge about cannabis pharmacology, state-specific regulations, and attitudes of national medical organizations toward MMJ. In […]
Consumer Trust In Information On CBD
When we collected feedback on purchase drivers from medical and adult use cannabis consumers in 2018, we noted some intuitive and not-so-obvious patterns. Those who think of cannabis as a wellness solution were much more likely to check CBD contents, for example. (Incidentally, the reverse wasn’t true. THC content topped the list of purchase drivers […]
Why so many Americans now support legalizing marijuana
American views on marijuana have shifted incredibly rapidly. Thirty years ago, marijuana legalization seemed like a lost cause. In 1988, only 24 percent of Americans supported legalization. But steadily, the nation began to liberalize. By 2018, 66 percent of U.S. residents offered their approval, transforming marijuana legalization from a libertarian fantasy into a mainstream cause. Many state […]
The Convergence of CBD Consumers and Omnichannel Strategies
As the pages of the CBE Week and CBE Policy & Legal e-newsletters have made clear in recent weeks, there is a rush to enter and expand into the CBD market and reach its existing and potential consumers. Cannabis companies cultivating and manufacturing products with THC and CBD, dispensaries and others are all eyeing CBD […]
First Look at Cannabis Consumer Retail Trends in Nevada
You might think that what happens in Vegas dispensaries stays in Vegas dispensaries. And surely some pot-shop shenanigans never do leave the Silver State’s biggest city. But the volume of flower sales? Market share for vapes? What kind of edibles Nevadans consume? That data and much more now is no longer secret, as cannabis market […]
What Year Is It: Dealing With The Latest Scare Tactics
The cannabis industry wrapped up 2018 in a celebratory mood. Legalization and decriminalization advanced in states across the country. Election outcomes for state, gubernatorial, and Congressional offices mirrored the widespread and growing public support for cannabis. Against this backdrop, the latest attack from critics of cannabis is that much more jarring. Having lost at the […]
Budding Prospects: Defining Opportunity Segments for the Cannabis Market
MRI background for CBE Readers MRI data is used in the majority of media and marketing plans in the US. Its Survey of the American Consumer® represents the gold standard in traditional planning and consumer insights. As part of the Survey, MRI conducts over 24,000 in-person, in-home interviews each year in both English and Spanish, capturing […]
Flower’s Share of Money Pot Declining, But Unit Sales Rise
The decline of flower, and the rise of branded products like edibles, topicals and concentrates, has been a big story in cannabis for a few years. With every quarter, we see consumers spending less of their cannabis money on flower, and more on other things. So flower’s popularity with consumers must be declining, right? Au […]
