By Bill Shevlin California grows some of the best cannabis in the world. Unfortunately, cultivation can have not-so-green consequences. From unregulated guerilla grows in the Emerald Triangle, to indoor cultivation in cities like Los Angeles, there are often negative side effects for the environment. High energy consumption, water shortages and the endless wasteful packaging that’s […]
Best Practices
How Customer Data Can Drive Cannabis Operators’ Decision Making
In traditional consumer packaged goods markets, the balance between retailers and manufacturers is dynamic and competitive. When it comes to consumer data and shopping behavior data, retailers have a huge advantage over their manufacturer providers. Why? Because they have access to SKU level shopping data, and with the advent of loyalty/frequent shopper card programs, retailers […]
The Art of Competitive Cannabis Pricing
By: Tate Behning Before cannabis was a legal option, prices in the unregulated market varied wildly depending on the whims of the individual seller. But as states find themselves at different points on the path to legalization, the market is rapidly changing. Today, cannabis is a $52 billion industry, and Americans cultivate 29.9 million pounds of […]
What is CRM and why is it important in Cannabis marketing?
How building a strong Customer Relationship Management List can super-charge your retail dispensary business. Imagine that you’re shopping at your favorite local sandwich shop. When you walk in, Wendy, the owner shouts hello to you over the counter with her back turned towards you. “The usual?” she asks? “Also, we’ve got those ice tea flavors […]
If You Have Only Protected Your Cannabis Business Using the Minimum Security Required by Law, YOU ARE NOT SECURE
This year has been filled with what has been termed peaceful protests. Unfortunately, the reality is these peaceful protests have left an undetermined amount of damage in their wakes sure to total tens of billions of dollars across the U.S. Many businesses have been damaged and looted with no rhyme nor reason as to the […]
Why Explosive Applications Create Bulletproof Marijuana Businesses
In 2019, legalized Marijuana’s domestic sales reached $11.7 billion, and grow, processing and dispensary licenses were valued at (and, reportedly, sold for) over $20 million dollars. Licenses are granted by the respective 33 states with Marijuana programs, most of which impose an arduous competitive application process and deny 91% of the submissions. Like any other contest, […]
How to Become Well-Connected in the Cannabis Industry
Just as we see in any industry, “who you know” plays a large role in how successful you become in the cannabis space. Whether you are a grower looking to link up with distribution channels or a SAAS provider pitching to retail clients, making connections is a critical first step in business. It’s no secret […]
How a Dispensary’s Financial Foundation Shined During COVID-19
COVID-19 pandemic wreaked havoc on everyone’s 2020 plans—and cannabis companies were no exception. As in-person interactions shrunk, for instance, some companies had to rapidly rethink how they operate or risk alienating customers or missing out on a new opportunity. Fortunately, for those companies that already had a solid foundation in place, they could quickly adapt […]
How to Choose the Right Co-Manufacturer for Your Infused Product
Austin Stevenson & Lauren Tamburro Launching a new product is exciting, but for a small business it can also be a significant challenge. Everywhere you turn, the stakes are high – and finding a responsive external or co-manufacturer can be the difference between launching on time and putting a project on hold. If your team […]
New normal means new challenges for cannabis companies
For the cannabis industry specifically, our new norm means a business environment in which pandemic health concerns are here to stay, as are the effects on staffing and customer interactions. Cannabis sales may be rising in general, and the industry has secured an “essential” business status to stay open as other businesses such as bars […]
