How Zenabis Transformed From Ingenious Concept To Crash in 11 Months February 9, 2021 Doug Poretz News & Insights 0 Comments It’s not much of a challenge to find cannabis companies that have crashed and burned since the business became legal and companies began to go public about five years ago. But one would be hard pressed to find a more… Read More→
How Many More Crises Will It Take For The Cannabis Industry To Realize That It Has An Irrational Structure To Run An Effective Public Affairs Campaign? September 11, 2019 Doug Poretz Op-Ed, Opinions 0 Comments I need to revise something I wrote in an article that CBE published on August 7, 2019: “The Cannabis Industry Needs to Rethink the Entire Approach to its Lobbying and Public Affairs Efforts. Now.” The first point I asserted was:… Read More→
The cannabis industry needs to rethink the entire approach to its lobbying and public affairs efforts. Now. August 7, 2019 Doug Poretz Op-Ed 0 Comments Whereas any of the specific steps I suggest below may be debateable, there is one overwhelming conclusion the industry needs to take to heart: If the cannabis industry was a business, the CEO and the Board would fire whoever is… Read More→
Who Is Going To Own “Medical Marijuana? Or: Those Who Define The Issue Win The Issue June 19, 2019 Doug Poretz Medical Marijuana, Op-Ed, Opinions 0 Comments In December 2018, Tilray (which Bloomberg described in their news coverage as a “Canadian pot firm”) announced a global partnership with a division of Swiss drug giant Novartis AG to develop and distribute its “medical marijuana” in legal jurisdictions around the world using the… Read More→
As the Car Industry is to Detroit … As Finance is to NY … And As Jazz is to New Orleans … Cannabis is to — Would You Believe? — Washington, DC. The Implications Are Enormous But Are You Heeding The Lessons? May 20, 2019 Doug Poretz Opinions 0 Comments Washington, DC, began establishing itself as the center of gravity for the U.S. cannabis industry in 1968. It had nothing to do with cannabis. It had everything to do with legendary entrepreneur Bill McGowan. For $50,000, he acquired controlling interest in – and… Read More→
It’s Far’s Far Too Soon To Think About Celebrating The Legitimacy of Cannabis Because The War On Pot Is Still Raging April 17, 2019 Doug Poretz News & Insights, Opinions 0 Comments By Doug Poretz The kneejerk reaction to a discussion about the cannabis industry is to be jubilant. After all, we see high growth among a wide segment of players from growers to lighting companies, a virtual tsunami of all sorts of… Read More→
Cannabis Entrepreneurs Should Pay Close Attention To The PR Lesson Special Investigator Mueller Is About To Teach President Trump February 25, 2019 Doug Poretz Marketing 0 Comments By Doug Poretz Special Investigator Robert Mueller has been uniquely quiet during the entirety of his involvement with the investigation he has been running. But even though he will likely sustain his resistance to be the center of attention, it… Read More→
If You Judge Your PR Efforts By The Number Of Media Mentions You Get, Then Its Time For You To Re-Evaluate Your P.R. Campaign February 10, 2019 Doug Poretz Marketing 0 Comments By Doug Poretz Public Relations and related communications efforts were born as a result of the Industrial Revolution, and unfortunately many PR efforts still embrace Industrial Revolution values. That’s surprisingly true even for the cannabis community. It’s time to get… Read More→
Want to Envision The Future of The Cannabis Industry? Just Look at The Radio Business January 29, 2019 Doug Poretz News & Insights, Opinions 0 Comments By Doug Poretz Basic Premise #1: Fundamental changes in the way an industry is structured often ignite explosive and very disruptive changes in the very nature of that industry for all time. Basic Premise #2: Fundamental changes are going to come… Read More→
The Three Things You Absolutely Need To Raise Investor Capital December 19, 2018 Doug Poretz Banking, Finance & Real Estate 0 Comments (And the One Thing You Need to Avoid at All Costs) By Doug Poretz Over-simplification is always a risky endeavor, but often an attempt to get at the basic fundamentals of something can be beneficial. I’m a communicator, not an investment… Read More→
Do You Think Your Employees Are Ready For The Tidal Wave Of Change That Is About To Hit Them? December 12, 2018 Doug Poretz News & Insights 0 Comments By Doug Poretz Why You Should Be Concerned I fear that this industry is about to get hit by a tsunami of change that will be felt on both an industry-wide and a company level. It’s a pattern that is… Read More→
A Stock Symbol is not a Value Proposition November 19, 2018 Doug Poretz News & Insights, The Buck Stops Here 0 Comments By Doug Poretz I have a warning – a very serious heads-up – for all those who are part of the executive team of a publicly owned cannabis company: Do not let the tail wag the dog. A company’s ultimate… Read More→