How to Create Amazing Content For the Cannabis Industry August 28, 2017 Celeste Miranda Marketing, Training & Education 0 Comments I think we are all writers in this world, especially a social media content driven world, but more than that, I think that there’s a lot of fun that can come with cannabis content writing. You can certainly learn a… Read More→
Why Cannabis Companies Must Refocus Their Message on Problems Not Solutions July 10, 2017 Celeste Miranda Marketing 0 Comments I thought I’d put out an article on this as I see quite a bit of these shenanigans in the cannabis industry. Step one – Refocus your message Matching your message to your ideal client is pretty much everything when… Read More→
How Cannabis Entrepreneurs Can Add a Link to Instagram Stories July 5, 2017 Celeste Miranda Marketing 0 Comments Do you want to drive more Instagram traffic to your cannabis website? Wondering how to create swipeable Instagram Stories links? Want to know who has access to adding links in Instagram stories? Like many marketing features on Instagram, clickable links in… Read More→
Three Reasons Cannabis Businesses Do Not Get an Adequate SEO Budget June 26, 2017 Celeste Miranda Marketing 1 Comment I have heard cannabis marketers say that Search Engine Optimization (SEO) is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO… Read More→
Five simple SEO copywriting tips for small businesses in the cannabis space May 30, 2017 Celeste Miranda Retail 0 Comments Unfortunately for small cannabis business owners, many do not have the huge budget to promote their product or service like a large company or one of those start up public cannabis ventures. However, many of us, as small cannabis business… Read More→
How to create content marketing that sells in the cannabis industry May 22, 2017 Celeste Miranda Marketing, Retail 4 Comments There are plenty of self-proclaimed content marketing experts around these days. The only thing these experts have ever seemed to market, however, is themselves. Will this content marketing thing work in the cannabis industry? I think, fundamentally, the way people… Read More→
Crash course in copyright (as it relates to marketing) for cannabis entrepreneurs… Part III of the series May 1, 2017 Celeste Miranda Training & Education 0 Comments Author's note: Here is the last part of the three-part series "A crash course in copyright for cannabis entrepreneurs," with a focus on marketing. Again, my disclaimer: I’m not an attorney. This series of articles is simply what I’ve learned… Read More→
Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs… Part II of the Series April 17, 2017 Celeste Miranda Policy & Legal 1 Comment By Celeste Miranda This is Part II of Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs. Again, my disclaimer: I’m not an attorney. This series of articles is simply what I’ve learned and experienced. What Constitutes Copyright… Read More→
A Crash Course in Copyright for Cannabis Entrepreneurs (as it relates to marketing) April 6, 2017 Celeste Miranda Policy & Legal 0 Comments I am not an attorney. Even if I were, this would not constitute legal advice. I am reasonably sure, and have gone and checked myself to make sure I’m giving you good information, but it’s no substitute for talking to… Read More→
Mobile Local Marketing: Reaching the Cannabis Mobile Customer March 6, 2017 Celeste Miranda Marketing 1 Comment Do you have a local cannabis business? Want an effective way to market to people who are near you? Read on… The Importance of Mobile In 2017, every cannabis business should focus on mobile, especially businesses with physical locations and a local… Read More→
A Simple Research Technique for Cannabis Businesses March 1, 2017 Celeste Miranda Marketing 0 Comments If you’re an SEO company or someone who is just really good at SEO, I want to save you some time and let you know you may find this article a little too basic. If you’re a cannabis business who… Read More→
How to Cultivate Loyal Facebook Fans for Your Cannabis Business February 15, 2017 Celeste Miranda Marketing 0 Comments By Celeste Miranda Without a community, all you have is a space on the Internet. The days are no longer when you post to a blog and get 150 comments. Communities are no longer as visible or close, having given… Read More→
Rise and Growth of Direct Traffic on Your Cannabis Website January 31, 2017 Celeste Miranda Marketing 0 Comments Direct traffic is supposedly when someone comes through to your website and they've typed in your website directly into their browser and have therefore come directly to your website. Direct traffic really is traffic where the analytics package has no… Read More→
How a Cannabis Solopreneur Can Grow Their Company January 18, 2017 Celeste Miranda Marketing 0 Comments In the big picture, everyone who calls our office wants the same thing: to grow their cannabis company or venture. More times than not, this call is from a Solopreneur. So, I thought I’d write a few quick words about… Read More→
How to Master Content Marketing in the Cannabis Industry January 11, 2017 Celeste Miranda Marketing 0 Comments Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from you. It's different today. The cannabis industry is new and it's getting smarter. Content… Read More→