Success Strategies To Keep Your Entrepreneurial Spirit Alive June 30, 2015 Alexa Divett Marketing 0 Comments Entrepreneurs have to have guts. Cannabis entrepreneurs have to have guts and cojones! Not only are we dealing with constantly changing rules and regulations but also an industry that really doesn’t have a whole lot of best practices to mirror.… Read More→
How To Use Content Marketing To Establish Credibility And Grow Your Business June 1, 2015 Alexa Divett Marketing, News & Insights 0 Comments By Alexa Divett If you’ve read any of my other columns or heard me speak at various cannabis events, you know I often like to remind people of the old adage: “People do business with people they know, like, and… Read More→
5 Ways For Dispensary Owners to Turn Patients Into Loyal Customers May 11, 2015 Alexa Divett Cultivation, Marketing, Retail 0 Comments By Alexa Divett When it comes to building your brand loyalty, creating relationships and building trust is imperative for success. Remember the old saying, “people do business with people they know, like, and trust.” Nowhere is this statement truer than… Read More→
Why Email Marketing Is An Effective Marketing Tool for Cannabusiness Owners April 6, 2015 Alexa Divett Marketing, Science and Technology 0 Comments By Alexa Divett For the past two decades, email marketing has been an important marketing channel for all kinds of business both big and small. Despite the worry that the arrival of social media marketing and mobile smart devices would… Read More→
7 Ways To Build A Successful Cannabis Brand That Will Stand The Test of Time March 23, 2015 Alexa Divett Marketing 1 Comment By Alexa Divett As attitudes and policies continue to shift in favor of medical and recreational marijuana, we will see more and more marijuana businesses entering the marketplace. Inevitably this means an increase in competition and a greater need for… Read More→