By Alexa Divett Do you have a vision statement for your business? Renowned business expert, Cameron Herold says to flush it down the toilet and replace it with your vivid vision. He recommends going above and beyond the normal, boring vision statement, which is only a tiny slice of your company pie anyway, by creating […]
Becoming the Cheers of Cannabis
In the last article, we talked about the shift to a relationship (or membership) economy and how your customers want to go where everyone knows their name. Just a little refresher… …The relationship economy changes the focus from anonymous transactions to known relationships and gives us the opportunity to enable connection and community under the umbrella of […]
Relationship Building Is the Key to Success
Relationship building is the key to success for your cannabusiness. Like most business ventures, this takes work. No time to get wicked baked and slack off. One change is happening across almost all industries and organizations of all sizes; and that is the move to a membership or relationship economy. Instead of focusing solely on products and […]
The Duct Tape Of Social Media Marketing
As you probably know (hopefully you do!), social media is an immensely important marketing channel for cannabusiness success. However, most cannabis professionals are not using social media marketing properly. Because of this lack of knowledge, many business owners are running into the incredibly frustrating challenge of having their social accounts shut down. Here’s the deal with […]
Marketing Myths That Could Sabotage Your Success
I am constantly amazed at how many coaches, consultants and “gurus” throw out cookie cutter marketing advice without taking the time to understand the target audience, unique selling proposition, budget and goals of the business owner they are “advising.” Often times this advice comes in the form of mythical do’s and don’ts that may or […]
Why Customer Experience Is Your Most Important Marketing Tool
Customer experience should remain a top priority for cannabusiness owners, especially as competition begins to get tougher and tougher nationwide. As a savvy business owner, you are no doubt thinking about sales and revenue all the time. In fact, it may be the only thing you think about. Obviously this is incredibly important, as you […]
How To Create A Cannabusiness Mission Statement That Works
Over the holiday break I did a workshop with one of my gurus called “Building For Scale.” This three-hour webinar was all about how to strategically scale a business from zero to thousands and even millions of dollars in revenue quickly and effectively. It was AWESOME and so INSPIRING, and I am ready! I have […]
Easy Ways To Boost Your Cannabis Brand
By Alexa Divett Once you’ve defined your Unique Selling Proposition and begun to think about how you will visually convey this unique awesomeness to your target audience, it’s time to build your cannabis brand, and most importantly, use your beautiful branding properly. Remember your branding is not a set it and forget it component of […]
How to Use Failure As a Tool For Success in Your Cannabusiness
Many people have a natural fear of failure and the emotions that surround it. It’s totally normal to want to avoid the stomach-aches, sleepless nights and self-doubt that often occur when we fail. However, what if failure could actually be a success tool for your cannabusiness? Having a proper understanding of the power of failure, […]
Avoid These Social Media Missteps to Ensure Cannabusiness Success
By Alexa Divett Most cannabusiness owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy. However, you may not realize that if you are using social media incorrectly you could actually be damaging your brand and your reputation as a leader in the industry. Here are […]
