Flush Your Vision Statement Down the Toilet

December 4, 2016
Alexa Divett
Marketing
0 Comments

By Alexa Divett Do you have a vision statement for your business? Renowned business expert, Cameron Herold says to flush it down the toilet and replace it with your vivid vision. He recommends going above and beyond the normal, boring…

Becoming the Cheers of Cannabis

November 22, 2016
Alexa Divett
Marketing
0 Comments

In the last article, we talked about the shift to a relationship (or membership) economy and how your customers want to go where everyone knows their name. Just a little refresher… …The relationship economy changes the focus from anonymous transactions to known…

Relationship Building Is the Key to Success

November 17, 2016
Alexa Divett
Marketing
0 Comments

Relationship building is the key to success for your cannabusiness. Like most business ventures, this takes work. No time to get wicked baked and slack off. One change is happening across almost all industries and organizations of all sizes; and that is…

The Duct Tape Of Social Media Marketing

November 7, 2016
Alexa Divett
Marketing
0 Comments

As you probably know (hopefully you do!), social media is an immensely important marketing channel for cannabusiness success. However, most cannabis professionals are not using social media marketing properly. Because of this lack of knowledge, many business owners are running into…

Marketing Myths That Could Sabotage Your Success

November 3, 2016
Alexa Divett
Marketing
1 Comment

I am constantly amazed at how many coaches, consultants and “gurus” throw out cookie cutter marketing advice without taking the time to understand the target audience, unique selling proposition, budget and goals of the business owner they are “advising.” Often…

Why Customer Experience Is Your Most Important Marketing Tool

February 13, 2016
Alexa Divett
Marketing
0 Comments

Customer experience should remain a top priority for cannabusiness owners, especially as competition begins to get tougher and tougher nationwide. As a savvy business owner, you are no doubt thinking about sales and revenue all the time. In fact, it…

How To Create A Cannabusiness Mission Statement That Works

January 25, 2016
Alexa Divett
Marketing
0 Comments

Over the holiday break I did a workshop with one of my gurus called "Building For Scale." This three-hour webinar was all about how to strategically scale a business from zero to thousands and even millions of dollars in revenue…

Easy Ways To Boost Your Cannabis Brand

December 7, 2015
Alexa Divett
Marketing
0 Comments

By Alexa Divett Once you’ve defined your Unique Selling Proposition and begun to think about how you will visually convey this unique awesomeness to your target audience, it’s time to build your cannabis brand, and most importantly, use your beautiful…

How to Use Failure As a Tool For Success in Your Cannabusiness

October 19, 2015
Alexa Divett
Marketing
0 Comments

Many people have a natural fear of failure and the emotions that surround it. It’s totally normal to want to avoid the stomach-aches, sleepless nights and self-doubt that often occur when we fail. However, what if failure could actually be…

Avoid These Social Media Missteps to Ensure Cannabusiness Success

October 5, 2015
Alexa Divett
Marketing
0 Comments

By Alexa Divett Most cannabusiness owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy. However, you may not realize that if you are using social media incorrectly you could actually…

Want to Email Market Effectively? You Have To Stop Being Spammer

September 14, 2015
Alexa Divett
Marketing
1 Comment

Spam and bulk emailing have become a real problem for the Cannabis Industry. Not a day goes by where I don’t receive an unsolicited email from a cannabusiness owner or employee looking to sell me something or provide me with…

How a Little Downtime Can Help You Work Smarter – and Better

Take a WHAAAAAT? Wait, I can’t be serious! Oh, but I am. I recently came across an article about a study that the Harvard Business Review published back in 2009 titled Making Time Off Predictable & Required and it got me…

Why Your Cannabusiness Needs Instagram

August 10, 2015
Alexa Divett
Marketing
0 Comments

Instagram is the fastest growing social network and arguably the most important network for cannabusiness owners. According to Forrester research, “Instagram user interactions with brands is 400% higher than on Facebook and Twitter, delivering 58 times more engagement per follower…

How To Avoid Failure In Your Cannabusiness

By Alexa Divett According to Bloomberg, “8 out of 10 entrepreneurs who start businesses fail within the first 18 months.” That’s an 80 percent failure rate! Unfortunately, the Cannabis Industry is no different. For example, Oregon medical marijuana dispensaries are…

How to Market Your Cannabusiness On A Shoestring Budget

By Alexa Divett If you’re one of the thousands of cannabusiness owners in full start-up mode, and you’re building your business on a shoestring budget, marketing and advertising can seem like an overwhelming expense. However, with a little creativity and…