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You are here: Home / Archives for Alexa Divett

Alexa Divett

Flush Your Vision Statement Down the Toilet

December 4, 2016 by Alexa Divett Leave a Comment

By Alexa Divett Do you have a vision statement for your business?  Renowned business expert, Cameron Herold says to flush it down the toilet and replace it with your vivid vision. He recommends going above and beyond the normal, boring vision statement, which is only a tiny slice of your company pie anyway, by creating […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: business coach, cannabis marketing, cannabusiness, Cannabusiness Plan, cannabusiness success, vision statement

Becoming the Cheers of Cannabis

November 22, 2016 by Alexa Divett Leave a Comment

Cheers of Cannabis

In the last article, we talked about the shift to a relationship (or membership) economy and how your customers want to go where everyone knows their name. Just a little refresher… …The relationship economy changes the focus from anonymous transactions to known relationships and gives us the opportunity to enable connection and community under the umbrella of […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis marketing, cannabusiness, cannabusiness success, customer loyalty, success strategies

Relationship Building Is the Key to Success

November 17, 2016 by Alexa Divett Leave a Comment

Relationship building is the key to success for your cannabusiness.  Like most business ventures, this takes work. No time to get wicked baked and slack off. One change is happening across almost all industries and organizations of all sizes; and that is the move to a membership or relationship economy. Instead of focusing solely on products and […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis marketing, cannabusiness, cannabusiness success, customer experience, marijuana marketing

The Duct Tape Of Social Media Marketing

November 7, 2016 by Alexa Divett Leave a Comment

Social Media Marketing

As you probably know (hopefully you do!), social media is an immensely important marketing channel for cannabusiness success. However, most cannabis professionals are not using social media marketing properly. Because of this lack of knowledge, many business owners are running into the incredibly frustrating challenge of having their social accounts shut down. Here’s the deal with […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis marketing, cannabusiness, cannabusiness success, content marketing, marijuana marketing, social media marketing

Marketing Myths That Could Sabotage Your Success

November 3, 2016 by Alexa Divett 1 Comment

marketing

I am constantly amazed at how many coaches, consultants and “gurus” throw out cookie cutter marketing advice without taking the time to understand the target audience, unique selling proposition, budget and goals of the business owner they are “advising.” Often times this advice comes in the form of mythical do’s and don’ts that may or […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: advertising, branding, cannabismarketing, cannabusiness, cannabusiness success, marijuana marketing, marketingcannabis, social media marketing

Why Customer Experience Is Your Most Important Marketing Tool

February 13, 2016 by Alexa Divett Leave a Comment

Cannabis Trade Show

Customer experience should remain a top priority for cannabusiness owners, especially as competition begins to get tougher and tougher nationwide. As a savvy business owner, you are no doubt thinking about sales and revenue all the time. In fact, it may be the only thing you think about. Obviously this is incredibly important, as you […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis branding, cannabis marketing, cannabusiness, cannabusiness success, customer experience, marijuana marketing, medical marijuana, recreational marijuana

How To Create A Cannabusiness Mission Statement That Works

January 25, 2016 by Alexa Divett Leave a Comment

Over the holiday break I did a workshop with one of my gurus called “Building For Scale.” This three-hour webinar was all about how to strategically scale a business from zero to thousands and even millions of dollars in revenue quickly and effectively. It was AWESOME and so INSPIRING, and I am ready! I have […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: business foundations, cannabis marketing, cannabusiness, cannabusiness success, marijuana marketing, mission statement

Easy Ways To Boost Your Cannabis Brand

December 7, 2015 by Alexa Divett Leave a Comment

Consistency in Branding

By Alexa Divett Once you’ve defined your Unique Selling Proposition and begun to think about how you will visually convey this unique awesomeness to your target audience, it’s time to build your cannabis brand, and most importantly, use your beautiful branding properly. Remember your branding is not a set it and forget it component of […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: branding cannabis, cannabis brand, cannabusiness, marijuana marketing, unique selling proposition

How to Use Failure As a Tool For Success in Your Cannabusiness

October 19, 2015 by Alexa Divett Leave a Comment

Failure in your Cannabusiness

Many people have a natural fear of failure and the emotions that surround it. It’s totally normal to want to avoid the stomach-aches, sleepless nights and self-doubt that often occur when we fail. However, what if failure could actually be a success tool for your cannabusiness? Having a proper understanding of the power of failure, […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabusiness, cannabusiness success, entrepreneur, marijuana, marijuana businesses, medical marijuana, recreational marijuana, success strategies

Avoid These Social Media Missteps to Ensure Cannabusiness Success

October 5, 2015 by Alexa Divett Leave a Comment

Social Media Mistakes

By Alexa Divett Most cannabusiness owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy. However, you may not realize that if you are using social media incorrectly you could actually be damaging your brand and your reputation as a leader in the industry. Here are […]

Filed Under: Advertising, Marketing, PR & Research Tagged With: cannabis entrepreneur, cannabusiness, cannabusiness success, email marketing, marketing, medical marijuana, Medical Marijuana Dispensary, social media marketing

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