Too much supply, not enough demand, plunging prices, a lack of cannabis tourism and more put pressure on marijuana market
The heyday of marijuana sales in Colorado — back in 2020 when recreational and medical sales topped out at a combined $226 million — is a distant memory, as the state’s dispensaries struggle through an economic downturn, with sales plummeting and small businesses foundering.
“The market’s just bad. It’s bad right now,” said 29-year-old Val Tonazzi, who works in cannabis sales. “There’s businesses closing, left and right.”
In March, Colorado’s total medical marijuana sales were about $17 million — around $5 million less than last March. Retail marijuana sales racked up to $122 million, but that’s still a $17 million drop from March 2022.
It’s an improved outlook from February when medical marijuana sales dipped to their lowest point since retail sales began — around $15 million. And sales for both recreational and medical weed totaled to over $139 million, which is the highest it’s climbed to since last October.
But times have changed since the COVID-19 pandemic — now officially over — which gave the cannabis industry a boost as customers stocked up on edibles and joints to enjoy under lockdown.
Instead, in 2023, Colorado’s cannabis entrepreneurs face a perfect storm of problems: too much supply, not enough demand, plunging prices, heightened competition in other states, the allure of black market weed, a lack of cannabis tourism and more. [Read More @ The Denver Post]
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