Organizations Looking back on the last decade poses the question: What will the industry look like in ten years?

By Jeffrey Zucker

COLORADO AND WASHINGTON legalized adult-use cannabis a decade ago, marking an opportunity to re-examine the intentions of this burgeoning market.

Human-rights-focused entrepreneurs are asking themselves myriad questions for the upcoming decade: While states increasingly legalized medical and/or adult-use cannabis, have social equity goals kept pace? Has market competition distanced us from the original intentions of cannabis legislation? How do businesspeople readjust priorities from monetary gain and instead consider collaborating with competition and organizations to build a better industry?

As a philanthropist, podcaster and social justice advocate, I often think about this topic. Read on to learn why and how collaboration could lead the cannabis industry to a more equitable and just future.

Ditching Competition for Collaboration Benefits the Entire Cannabis Industry

I’ll preface by saying I am business-minded and understand the need to create sustainable, long-term business models. Without staying in the black, there is no capacity to uplift others. However, it is only worth pursuing profits if your business enables social progress. With the cannabis industry estimated to add nearly $100 billion to the economy in 2022, the potential for impactful change looks positive. [Read More @ Rolling Stone]